Out of necessity, legal marketing has evolved over the years. Law firms are catching up to the latest digital strategies and techniques in promoting their services to the public. This is because it's evident, people who need legal assistance are searching for it on the internet.
Today, law firms are increasingly making use of social media, search engine optimization (SEO) and paid advertising to get in front of potential online clients. In a highly competitive industry, it can be challenging for firms that are just getting started with online marketing and are used to traditional marketing methods.
While best practices like SEO are effective, it can take months or even years to see significant results. Adding to this challenge is the fact that law firms have certain restrictions regarding the content of their advertising. This limits a law firm’s content marketing options and as a result, their strategies are often not as effective as they could be.
The good news is that pay-per-click marketing (PPC) offers an alternative solution that is more accessible and can deliver faster results. Learning the ins and outs of PPC advertising can be challenging for law firms who either have their hands full with caseloads or simply do not have the manpower to take on marketing tasks. In cases like these, law firms may opt for partnering with a digital marketing agency like Thrive.
Thrive’s customized law firm PPC services include PPC management, keyword research and conversion rate optimization to ensure the success of your pay-per-click campaigns. With our specialized law firm PPC company consisting of some of the best law firm PPC experts in the industry, it will be easier than ever to start a high-performing PPC campaign that generates leads and grows your firm.
Law Firm PPC Services
Build Trust and Establish Your Brand With Powerful Ad Content
We understand that taking care of your caseloads and legal work is your primary priority – and we also understand that this can take away focus from your marketing initiatives. Thrive offers a range of law firm PPC services that are proven to work for your industry. Our PPC agency has helped many law firms, big and small, achieve their business goals with effective marketing strategies.
KEYWORD RESEARCH & STRATEGY
Statistics show that 30 percent of consumers search for legal services online. Your goal is to discover the specific keywords being used to search for the services your firm offers. With the right keyword research, you should be able to target relevant keywords that are specific to your firm.
LANDING PAGE CONVERSION
Getting people to click on your ad is the first step. The next crucial step is to make them convert into leads, whether through setting up a meeting or filling out a contact form. Thrive’s law firm PPC experts will make sure your landing page is optimized for high conversion rates.
Don’t have time to monitor your PPC ads? Thrive’s law firm PPC experts can manage them for you. We ensure your ads are performing at an optimal level and make any necessary tweaks that might be needed.
PAID ADVERTISING
Thrive can help with any form of paid advertising as part of its law firm PPC services. Whether it’s native advertising, display ads or remarketing, our PPC agency law firm will discuss it with you and offer our expert advice and assistance.
Increase your positive reviews online while simultaneously managing any negative ones. Thrive’s online reputation management software will help you improve your online review rating to attract potential clients and establish a firm that people can trust.
ADS SPLIT TESTING
To maximize your ad budget and still get great results, our law firm PPC company performs split testing. We create different versions of ads to determine which are the best-performing. Through this method, we provide you with actual data on which ads are working and which ones are not.
NEXTDOOR ADVERTISING
Consider advertising your law firm on the location-based network, Nextdoor. We’ll check if your firm is qualified to advertise to Nextdoor’s exclusive community and create compelling ads that help you gain more clients.
Choosing a law firm is a big decision for anyone. Social media is a great way to connect with your prospective clients, educate them about your services and convince them to choose your firm over the competition.
GOOGLE/BING ADS MANAGEMENT
If you’re making use of Google Ads or Bing Ads, our law firm PPC experts can help you manage them. Thrive’s experienced PPC specialists will monitor, analyze and improve your ads, so they bring consistent results that help gain leads and clients.
Proven Law Firm PPC Results
+8,500
New Keywords in Top 100
+163,000
Backlinks
Thrive took over this law firm’s link building campaigns to boost its rankings for the most relevant keywords and improve its site’s domain authority (DA). We provided thoughtful strategies to ensure the campaign’s success. As a result, we drove 144 new keywords to the top 3 rankings and elevated the company’s DA from 62 to 66.
376.4%
Conversion Rate
+103%
Clicks
This family law firm entrusted its PPC advertising efforts to Thrive’s internet marketing experts. We integrated a new account architecture, conducted in-depth keyword research, optimized ad copy and set up conversion tracking. The client was impressed with the results, highlighted by the 875 percent increase in conversions.
779.6%
Referral Traffic
+663.7%
Search Traffic
Specializing in real estate and personal injury, this law firm reached out to Thrive to design and optimize its website. Our marketers went to work and created a responsive, search-friendly site that could outperform competitors and capture the attention of potential clients. The strategy led to a 533.3 percent upturn in site visitors and a 360 percent boost in online leads.
Why Choose Thrive As Your
Law Firm PPC Company
We Implement Data-Driven Strategies For Optimal Success
There are countless benefits in selecting Thrive as your law firm PPC company. For one, Thrive prides itself on customizing every client experience. We pay attention to details and strive to make every client feel heard and valued. Partner with us to get the following benefits and more:
We Are Client-Focused
We believe that our success comes from understanding our client’s industry and business goals. That’s why we talk to every client before we start strategizing. We love learning about our clients and we do everything we can to help them reach their business goals.
We Deliver Results
At Thrive, we always track our results to make sure we’re on the right path. We have tried-and-tested systems in place to help our clients understand what their metrics mean in terms of growing their law firm and clientele.
We Practice Transparency
We are always honest with our clients, especially when it comes to providing information about their campaigns. Our clients are provided with an online portal so they can check up on their campaign performance anytime.
We Use Data Wisely
We use data, research and facts to solve problems, support an idea or create strategies. This data-driven approach is essential for implementing the high-performing campaigns we’re known to deliver.
We Are Reliable
At Thrive, we understand the importance of being reliable and showing up for our clients. We respect your time and prove it by respecting and prioritizing your project scope and requirements. You’ll also never have to worry about your being kept out of the loop of your marketing campaign progress.
