Whether you manage a local business that has three sites, a country-wide franchise or a multinational enterprise, your brand reputation can make or break your sales. With multiple locations to account for, franchisors must set high standards and provide clear guidelines to satisfy the needs of the corporate level and the goals of the franchisees.
Protect your brand image and take strategic actions to maintain a consistently positive public perception across franchisees with help from Thrive. Our fully managed franchise reputation management services allow you to stay on top of conversations about your brand across multiple platforms and support company targets on the franchisee level.
What Is Franchise Reputation Management?
Safeguard Your Evergrowing Online Influence
Often, the value of a company is only as good as how it’s perceived by the public. Franchise online reputation management (also known as enterprise reputation management) is the process of actively monitoring your brand engagements and taking appropriate measures when necessary to protect your company image.
Reputation management for franchise businesses combines multi location business marketing, brand management and franchise search engine optimization (SEO) to gain greater control over your brand information.
With a whopping 91 percent of consumers who trust online reviews as much as personal recommendations, the long-term success of any franchise business rests on its ability to implement cohesive enterprise reputation management strategies across locations.
Some companies, however, do an inadequate job in handling reputation management for multi-location brands. This results in inaccurate brand representation that undermines the company’s trustworthiness and sabotages business growth. To bridge reputation-reality gaps, you need a robust franchise business reputation management strategy.
Thrive Internet Marketing Agency provides comprehensive franchise reputation management services to help manage your reputation across demographics. We team up with Rize Reviews to automate your franchise online reputation management campaigns and ensure the overall success of your multi location business marketing efforts.
Discover the difference a hands-on enterprise reputation management solution can make to your business.
Why Is Reputation Management
Important for Franchises and Multi-Locations?
Build and Maintain a Favorable Corporate Image
Your franchise reputation significantly impacts four key components of your brand success: (1) customer loyalty and retention, (2) relationship with investors, (3) employee retention and hiring capabilities and, ultimately, (4) your sales and growth opportunities.
And in today’s digital world, where your company’s reputation is always under the spotlight, proactive reputation management for franchise businesses is essential.
A well-managed multi location business marketing campaign combined with consistent franchise online reputation management efforts result in:
Improved Local Visibility
Franchise reviews are among the top seven factors influencing a brand’s local search performance (Moz). The more positive franchise business reviews you have across locations, the higher your chances of ranking high in local search results.
Heightened Customer Engagement
A Learn Hub study found that 92 percent of consumers are more likely to engage with a brand with positive franchise reviews. With a smart franchise review management system in place, you encourage more meaningful brand interactions across franchisees.
Good Business Insights
Active reputation management for multi-location brands allows you to gain a better understanding of what strategies work and what needs to be updated in your franchise operations to meet customer and market demands.
Increased Bottomline
Studies show approximately 58 percent of consumers spend more on brands with favorable online franchise store reviews (Podium). The higher the quality and quantity of your franchise reviews, the greater your long-term profitability.
Your Trusted Franchise Business
Reputation Management Company
What We Can Do for Your Multi-Location Enterprise
Thrive Internet Marketing Agency, in partnership with Rize Reviews, has helped some of the largest enterprises across industries protect their online reputation by implementing results-driven online reputation management for franchises.
As your dedicated enterprise review management firm, we don’t just focus on generating franchise business reviews, but we also implement integrated multi location business marketing and franchise business review management tactics to maintain your audience engagement.
Here’s how our franchise business reputation management agency helped these multi-location companies gain consumer confidence:
+856
New Reviews in 4 Months
4.6
Average Star Rating
As a newer operator in the area, the team at Rize really helped us increase our overall reviews. Most reviews were great, so it helped build up our score and gave us credibility in the markets.”
4.63
Average Review Score
300
Average Review Volume
I have thoroughly enjoyed working with Tim Clarke. I have learned so much from him and the Rize team! I believe we have definitely set an amazing standard with this project and I’m confident this will be a great partnership between Rize and Paramount.”
Online reputation management for franchises is paramount to overall brand success, and those who disregard it are doomed to fail. Don’t wait for negative online franchise store reviews to pile up before prioritizing reputation management for multi-location brands.
Invest in franchise business review management now to build a robust online presence.
What Does Your Online Reputation Look Like?
If you are curious or concerned about what your business or brand’s online reputation looks like, find out by performing this free online reputation scan:
Thrive’s Franchise Reputation Management Software
Monitor What People Say About Your Business
As a franchise owner, your ultimate goal is continued business growth, which won’t be possible without consistent positive brand image and customer trust. But with multiple locations to manage and different channels to keep track of, how do you stay on top of your franchise business reviews?
Thrive uses a proprietary franchise reputation management tool designed to simplify, streamline and unify online reputation management for franchises no matter the size of your business.
With our franchise reputation management software, you can get data for the whole enterprise or drill down by specific locations. Our month-to-month subscriptions allow you to see results in terms of franchise business review volume and score growth within 30 days.
Because enterprise review management doesn't take long to pay off like SEO, we can show a quick win faster than other digital marketing services.
Key Features of Our Reputation Management Tool:
- Personalized dashboard
- Real-time review monitoring and review generation
- Unlimited emails and SMS text messages
- Unlimited user names
- Customizable review notifications
- User-friendly interface
- Secure admin access
- Full data encryption
- Integrations with 100+ major review sites
- Custom review widget
- Scheduled reports
Franchise Reputation Management Services
Boost Positive Brand Mentions and Get Ahead of Negative Reviews
Review Generation
We leverage our franchise reputation management tool to automate your review request process across locations and get better review volume. Our team works closely with each franchisee to encourage them to acquire more positive online franchise store reviews.
Review Monitoring
Our franchise reputation management software collects reviews from review sites like Google and the Better Business Bureau (BBB) to streamline your monitoring process. It supports multi-site and multi-location monitoring, so you can easily manage your franchise reviews.
Review Response
We help you develop concrete guidelines in responding to positive and negative reviews to ensure franchise-wide compliance. Our franchise review management experts can also take care of the review response writing and publishing on your behalf to save you valuable time.
Video Testimonials
Shoot and produce authentic video testimonials for each location using our franchise reputation management tool. Our reputation management software allows remote capturing of video testimonials, so you won’t have to travel far to gather franchise business reviews.
Online Reputation Repair
Need help fixing your online reputation? Our enterprise review management company implements SEO and reputation management best practices to help you regain brand control. We take a careful approach to fixing a reputation crisis to mitigate its impact on your brand image.
Listings Management
Make it easier for your target audience to find your local business with our listings management service. We help you set up, manage and optimize your local directories for each franchisee while adding 5-star reviews at the same time.
Product Reviews Management
Our franchise reputation management software supports first- and third-party product review collection. So whether you’re selling on your own platform or other eCommerce platforms like Amazon or Overstock, our enterprise review management firm can help you.
Social Media Follower Growth Service
Build an active social media following across locations and gain a community of loyal brand advocates. Thrive’s social media and reputation managers work closely together to strengthen your social media follower growth strategy and create templates that each location can easily follow.
Survey Campaign Management
Collect honest feedback from your local customers and leverage this information to improve different areas of your franchise business. We launch uncapped email and text marketing outreach campaigns to help you obtain credible market insights.
SEO Reputation Management
We help you shape your brand narrative by ensuring only positive brand-related content shows up when prospects search your business online. Our SEO team promotes your positive digital assets across the web, such as blog posts and positive online franchise store reviews.
Review Widget
Display social proof and customer testimonials on your website using our custom review widget. This free tool we offer to our clients boosts their SEO efforts and improves brand credibility. Our review widget features custom widget settings, flexible website plugins and mobile-friendly settings.
White Label Reputation Management
Are you a multi-location digital marketing agency in need of expert reputation management assistance? We offer full-service white label reputation management solutions to help you generate more franchise reviews for your clients and increase your revenue effortlessly.
QR Codes
Get your free QR code when you enlist our franchise reputation management service. We can create custom QR codes for each location, directing customers to your Google Business Profile or any preferred review platform so they can provide their feedback.
Two-Way SMS
Facilitate better communication with your customers across locations with two-way SMS. Our two-way SMS service enables you to launch review generation campaigns, follow up with contacts and let them reply with ease.
Why Choose Thrive for Your Franchise Reputation Management
Deliver the Best Results for Your Service Locations
At Thrive, we understand that reputation management for franchise businesses requires balancing personalization and strict implementation of branding guidelines to achieve success. As such, our reputation managers conduct thorough market research and draw from valuable data to develop a standardized franchise online reputation management strategy that produces beneficial results for all your service locations.
Enlist our franchise reputation management services and gain the following benefits:
Multi-Language Support
We provide multi-language support for franchise business review generation, including Spanish and German. This allows us to serve any client globally and still deliver top-notch reputation management for multi-location brands.
Scheduled Reports
Once you sign up for our monthly subscriptions, you get comprehensive franchise business review reports every 30 days. The report includes your consolidated and individual campaign performance, including review score, star ratings and review volume.
Dedicated Support Team
Have urgent concerns about your multi location business marketing or enterprise review management campaign? Our dedicated Review Crew members are available via phone, email or text to answer your questions.
Maximum Transparency
We report online franchise store reviews by market, region and location to help you make informed decisions. If you have questions, our reputation managers are more than happy to address them during your scheduled consultations.
Real-Time Franchise Review Monitoring
You don’t have to wait days or weeks to see your review score and volume. Our franchise reputation management software supports real-time review monitoring, so you can check your campaign progress anytime you want.
Personalized Dashboard
Each location will have separate accounts on the dashboard, so you know which entities are performing well and which ones need to strengthen their review generation strategies. You can also get consolidated reports to see your entire organization’s performance.
