Thrive Services Used
Project Overview
A regional medical group in Northwest Arkansas partnered with Thrive Internet Marketing to design and develop a new website for its growing network of providers and services. The new site gave the organization a stronger digital foundation, with a more modern design and a clearer structure for patients searching for care online.
After launch, the provider retained Thrive for ongoing digital marketing support to increase visibility and drive more qualified traffic. The engagement focused on SEO, AI visibility and PPC to strengthen search presence, improve local rankings and create a clearer path from online discovery to inquiry.
Within six months, the campaign delivered strong gains in search performance. Organic conversions increased by 199%, and Google AI Overview citations increased by 2,658%, giving the provider broader visibility across both traditional and AI-driven search.
The Results
+199%
Organic Conversions
+72%
Organic Impressions
+2,658%
Google AI Overview Citations
+1,000
Total AI Citations
Thrive first partnered with the provider to launch a new website focused on service-line visibility and a better patient experience for people seeking care across Northern Arkansas. Once the site was live, the client signed on for ongoing digital marketing services to grow traffic and strengthen search performance in a competitive healthcare market. Budget considerations shaped the pace of execution, which made early prioritization important throughout the engagement.
Thrive’s focused strategy resulted in the following gains:
Search Engine Optimization
- Organic Sessions: 168,428
- Organic Users: 122,872
- New Organic Website Users: 115,824
- Organic Traffic: 55.4K
- Organic Impressions: 45.8M
- Organic Conversions / Key Events: 33,531
- Top 3 Rankings: 4.2K Keywords
- Average Ranking Position: Improved from 7.2 to 6.0
AI Visibility
- Google AI Overview Citations: 331 (+2,658%)
- Total AI Citations: 1,313 (+1,000+)
The Execution
Thrive developed a search strategy built around sustainable growth for the provider’s new site. The work focused on the following areas:
Web Design and Development
Thrive designed and developed the provider’s website to strengthen its digital presence. The build focused on a more modern user experience, improved navigation and a clearer structure for provider, location and service content.
SEO Strategy
Once the new site launched, Thrive implemented an SEO strategy to grow authority across healthcare search. The team published blogs and educational resources on a consistent schedule to expand topical coverage and improve visibility for patient-focused queries in the local market.
Content Development
Content played a central role in the campaign. Thrive aligned new pages and supporting resources with real search demand, which helped increase keyword presence and build momentum across both broad healthcare topics and more specific intent-driven queries.
PPC Support
PPC supported the broader search strategy by keeping the provider visible across high-value opportunities while the organic campaign gained traction. This provided the client with stronger coverage in a competitive market and supported a more comprehensive search presence during the growth period.
AI Visibility Growth
Thrive also expanded the provider’s presence in AI-driven search experiences. Greater topical depth and continued content development contributed to citation growth across AI results, thereby increasing visibility beyond traditional search listings.
Thrive’s strategic execution gave the provider a stronger foundation for long-term growth. With better visibility across organic, paid and AI-driven search, the campaign created a clearer path for patients to find care online.
The Next Steps
Thrive will continue content development and search visibility work for the healthcare provider. Future efforts will focus on deepening topic coverage, supporting AI citation growth and strengthening performance across organic and local search.
