Thrive Services Used
Pay-Per-Click (PPC)
Advertising
Google Ads
Campaign
Management
Project Overview
An international diving-focused hospitality provider aimed to increase demand from booking-ready travelers across several European markets while gaining better control over its paid acquisition efforts. Although the business delivered premium dive experiences alongside on-site accommodations, its existing paid search campaigns were inefficient and failed to attract users with genuine purchase intent. As a result, ad spend was diluted across broad searches that yielded low-quality leads.
To resolve these issues, the client partnered with Thrive Internet Marketing Agency to improve its PPC strategy with a sharper focus on intent-driven targeting and market-specific campaign structures.
Thrive rebuilt the account architecture and launched a dedicated landing page to improve tracking accuracy and user alignment, allowing high-intent traffic to move more efficiently through the conversion path. This approach generated sustained international demand and directly contributed to an increase of €87,925 in revenue (approx. $103,844) attributed to paid search activity.
The Results
+471
Conversions
+89
Confirmed Bookings
+€87,925
Revenue
6.6X
Return on Ad Spend (ROAS)
Thrive’s refined PPC strategy enabled the client to reach high-intent travelers actively researching dive holidays and certification programs in international markets. The following performance metrics highlight the impact of Thrive’s PPC efforts:
- Conversions: +471
- Average Cost Per Acquisition: €27
- Return on Ad Spend: 4.6x–6.6x
- Confirmed Bookings: 89
- Revenue Attributed to Paid Search: €87,925 ($103,844)
The Execution
The client is a boutique dive resort and hospitality provider based in Egypt that partnered with Thrive to increase international demand among scuba divers in key European markets. Although regions such as the UK, Italy and Germany were a priority, the existing Google Ads campaigns were not supporting this goal. Targeting was scattered, much of the search traffic lacked relevance and the overall account structure offered little strategic focus. This resulted in inefficient spend and a limited volume of qualified leads.
To address these challenges, Thrive took the following steps to improve lead quality:
Account Audit and Strategic Reset
Thrive began the engagement by reviewing the existing Google Ads account to understand past performance. The audit revealed broad keyword targeting, inconsistent campaign structure and limited insight into which campaigns were driving meaningful inquiries. Based on these findings, Thrive implemented a strategic reset to improve efficiency and align ads with higher-intent searches.
Conversion-Focused Landing Page Development
Thrive recommended launching a dedicated PPC landing page built specifically for paid traffic. The page was designed to capture qualified inquiries for dive packages and accommodations while providing clearer conversion tracking. This step established a more reliable path from ad click to lead and supported data-driven optimization.
Market-Specific Campaign Structure
With a stronger foundation in place, Thrive restructured the campaigns to focus on country-specific targeting in the client’s most valuable European markets. Each campaign was tailored to local search behavior and travel intent, ensuring ad messaging matched how international travelers searched for dive holidays and certifications. This approach reduced wasted ad spend and attracted more relevant traffic.
Intent-Driven Targeting and Ongoing Optimization
Keyword selection was refined to focus on high-intent searches related to scuba courses and dive travel experiences, ensuring ads reached users closer to booking. Geo-targeting was then adjusted to prioritize regions with the strongest booking potential, while audience targeting was aligned with travel and adventure interests.
Within weeks of launching the restructured campaigns, the client began receiving qualified international inquiries from priority markets. As ad messaging aligned more closely with booking-ready users, engagement improved and confirmed reservations followed through the optimized landing page experience.
Over time, this momentum supported continued growth in both lead volume and completed bookings.
