Thrive Services Used
Project Overview
A home security and surveillance equipment store partnered with Thrive Internet Marketing Agency to increase online sales and build a stronger paid acquisition channel. The company offered industrial-grade solutions for homeowners and property owners. It entered the engagement with little meaningful Google Ads history and several early obstacles that made efficient growth more difficult.
The client wanted to generate revenue quickly while also building a scalable paid media foundation for long-term success. However, issues with Google Merchant Center policy, a highly competitive market, high-ticket products and a website that was not ideally built for conversion created immediate challenges.
Thrive responded with a full-funnel PPC strategy focused on attracting high-intent users and driving profitable traffic without forcing scale too early. Ultimately, Thrive’s efforts helped the campaign achieve a 25% click-through rate and 31 units sold within a three month period, despite the account’s early limitations.
The Results
+29%
Top of Search
+2,917
Clicks
+25%
Click-Through-Rate
+31
Units Sold (first 3 months)
Thrive’s disciplined paid media strategy allowed the client to build momentum from the ground up and generate measurable sales. The PPC campaign also produced:
- Traffic Sessions: +3,511
- Revenue: +$4,453.92
- Ad Spend: +$3,518
- ROAS: +1.27
The Execution
Thrive developed and executed a focused PPC strategy tailored to the client’s unique challenges, ensuring the account could grow efficiently despite limited historical data and a competitive market landscape.
Full-Funnel PPC Strategy
Thrive built the account around the full customer journey, using awareness campaigns to increase visibility, consideration campaigns to engage interested users and revenue-focused campaigns to capture conversions.
Traffic Qualification and Search Term Control
One of the biggest early challenges was filtering out irrelevant traffic. Messaging around “industrial” products had the potential to attract unqualified searches, so Thrive closely monitored search intent, refined keyword targeting and continuously expanded negative keyword lists.
Controlled Budget Pacing
Rather than scaling aggressively from the start, Thrive carefully managed budget pacing and increased spend only when performance justified it. This measured approach helped the account generate stronger engagement and sales signals while protecting efficiency in a competitive market with high-priced products.
Feed and Performance Optimization
Thrive also adjusted the campaign strategy to account for the client’s product feed and Merchant Center limitations, which initially restricted visibility. Through ongoing segmentation and performance monitoring, the team improved campaign stability and built a stronger paid acquisition framework.
Thrive’s methodical approach helped the client gain traction in a challenging market, generating stronger sales despite website conversion barriers and limited brand recognition.
The Next Steps
The next phase would focus on resolving remaining Merchant Center issues, improving the website’s conversion path and expanding remarketing to re-engage high-intent shoppers. Thrive would also test new messaging angles and ad variations to improve efficiency and increase return on ad spend.
