Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Advertising
Project Overview
This home detox services provider enlisted Thrive Internet Marketing Agency’s search engine optimization (SEO) and pay-per-click (PPC) advertising services to drive targeted leads and increase website traffic. The client wanted to scale quickly while ensuring a steady growth for their online presence.
Within the first month of launching the SEO and PPC campaigns, the client saw a 26% increase in total conversions. After five months, the client gained 1,014% new website users and a 312% increase in organic conversions.
The client consistently expressed satisfaction with the volume and quality of leads generated, leading to discussions about increasing its advertising budget to support growth into additional locations.
The Results
+312%
Organic Conversions in 5 Months
+1,014%
New Website Users in 5 Months
+44%
Ad Conversions in 1 Month
+811%
Organic Traffic in 5 Months
Thrive’s laser-focused PPC and SEO strategies led to measurable results in a short period.
Search Engine Optimization
Within only three months of the SEO campaign launching, the client achieved 348 conversions and over 3,000 new website users. The website’s traffic grew steadily, generating 6,973 new users and 149 contact form submissions in the succeeding months.
(September 2024 – February 2025 vs. December 2024)
- Sessions: +985%
- New Users: +1,014%
- Events: +839%
- Conversions: +312%
- Organic Traffic: +811%
Pay-Per-Click Advertising
The client also saw remarkable growth with its PPC campaign, gaining 236 ad conversions and 6,701 ad clicks in the first three months.
(October 2024 vs. September 2024)
- Ad Clicks: +42%
- Click-Through Rate: +5%
- Ad Conversions: +44%
- Conversions Value: +43%
- Impressions: +36%
- Mobile Clicks: +48%
- Mobile Impressions: +43%
The Execution
Thrive performed an extensive campaign audit to understand the client’s current digital performance better and determine actionable strategies to achieve its goals.
Our strategies involved:
Search Engine Optimization
Based on the SEO audit, we:
- Conducted comprehensive website content analysis and keyword targeting
- Optimized existing website content to improve search visibility
- Implemented strategic link building initiatives
- Established core vital score monitoring
- Enhanced website indexing to improve search engine visibility
Pay-Per-Click Advertising
Given the client’s need for rapid growth, PPC advertising played a critical role in driving immediate results. Thrive focused on:
- Implementing precise conversion tracking systems for data-driven decision-making
- Refining geographic targeting to maximize ad budget efficiency
- Conducting thorough keyword research and optimization
- Regular analysis of Google Ads recommendations and optimization scores
- Continuous refinement of targeting to eliminate irrelevant traffic
- Strategic budget allocation across high-performing campaigns
By integrating both SEO and PPC strategies, Thrive delivered a balanced approach that provided immediate results while building a strong foundation for sustained long-term growth.
