Thrive Services Used
Pay-Per-Click
Advertising (PPC)
Search Engine
Optimization (SEO)
Link Building
Project Overview
A global leader in advanced photonic solutions partnered with Thrive Internet Marketing Agency to strengthen its digital presence and accelerate lead generation. What began with foundational search engine optimization (SEO) and pay-per-click (PPC) improvements evolved quickly into a comprehensive strategy. Thrive expanded its efforts to include granular keyword targeting, in-depth technical SEO audits, high-authority backlink acquisition and full campaign restructuring across multiple product verticals.
Our team optimized site architecture, refined page templates, improved category-level search visibility and continually monitored market activity to maintain a strong position in global markets. Through consistent optimization, the team delivered significant performance improvements.
The results included a 232% increase in conversion rate and 707 additional keywords ranking in search results. These gains strengthened the brand’s authority and expanded its reach across highly technical product segments.
From the Client:
“We realized almost immediate search engine and web traffic gains through our work with Thrive. They worked closely to keep us apprised of the many and varied metrics we track. We have been pleased with the behind the scenes work which Thrive drove through link building and keyword optimization, and their expertise in advising us of related web improvements. We are impressed with the sustained improvements that our continued work with Thrive yields and look forward to further growth and expansion of our SEO and PPC programs.”
The Results
+232%
Paid Conversions
+707
New Organic Keywords Ranking
+53%
Organic Form Submissions
+47%
Google Search Console (GSC) Impressions
Thrive enhanced the client’s digital presence through targeted SEO and PPC efforts. This helped the brand reach more qualified users and generate steady increases in impressions and conversions. By strengthening the site’s technical foundation and improving paid search targeting, the client continued to see measurable gains in both organic and paid performance.
Below are the key results from the ongoing campaign.
SEO Results
The SEO strategy strengthened search visibility and improved on-site engagement. Key performance gains included:
- 31% increase in organic conversions
- Growth from 36,414 to 47,665 total conversions
- 6% increase in organic sessions, reaching 71,200
- 8.2% increase in organic events, rising from 522,050 to 564,852
- 707 additional keywords ranking for a total of 7,697 keywords
- 10.11% overall increase in keyword visibility
PPC Results
Paid search optimization improved conversion efficiency and campaign performance. Key improvements included:
- 102% increase in total conversions, rising from 6,723 to 13,549
- 200% increase in conversion rate, improving from 7% to 21%
- 32% reduction in cost per conversion, decreasing from 3.84 dollars to 2.62 dollars
- 21% increase in lead form conversions, rising from 409 to 493
Together, these results show the impact of a strong and ongoing optimization strategy. With steady improvements in search visibility and conversion volume, the client now has a clearer path for continued growth across both organic and paid channels.
The Execution
The client operated in a highly technical business-to-business (B2B) space with multiple product lines, resulting in uneven visibility across key categories. Several pages lacked sufficient depth to perform well in search, and broad PPC targeting made lead quality difficult to control. Limited tracking accuracy further affected visibility into distributor referrals and user behavior. These issues reduced the client’s ability to compete effectively and scale high-value traffic.
Organic Strategy
Thrive focused on strengthening the client’s organic foundation by improving content depth, technical accuracy and overall search visibility. Key actions included:
- Expanded product detail with 22 new accordion content sections for priority categories
- Improved on-page optimization by refining title tags, meta descriptions and headers
- Built 17 new high-authority backlinks in the DA 50 to 60 range, raising the domain authority to 69
- Added 707 new ranking keywords across core product lines
- Completed technical audits that resolved crawl errors, cleaned referral data and improved tracking accuracy
Paid Strategy
Thrive refined the client’s paid search structure to improve efficiency, reach qualified users and increase conversion quality. Core improvements included:
- Restructured and consolidated campaigns into a cleaner and more manageable framework
- Used Performance Max for product and event targeting to reach qualified users across more channels
- Implemented a new bidding strategy focused on target cost per action (CPA) to control costs and increase conversion efficiency
- Shifted budget toward traffic sources that delivered stronger lead quality
- Expanded negative keywords to reduce wasted spend and improve targeting precision
The combined SEO and PPC initiatives established a stronger digital framework for the client, which resulted in a 232% increase in conversion rate. These demonstrate the effectiveness of a focused optimization strategy that supports sustained growth.
The Next Steps
Thrive will continue building on the momentum of the current strategy by strengthening both organic and paid efforts.
On the SEO side, the team will expand the rollout of accordion content and increase high-quality backlinks to support stronger authority and visibility. These efforts will help reinforce ongoing keyword growth across core product categories. Additionally, the team will focus on improving crawlability and enhancing schema for product detail pages to make site content easier for search engines to index.
For PPC, Thrive will focus on ongoing audience testing and bid strategy refinement to improve efficiency. The team will also prioritize lead form conversions and shift budgets toward the top-performing campaigns to further enhance lead quality and overall returns.
