Statistics show 61 percent of marketers rank lead generation as their biggest challenge in digital advertising. With so many businesses out there vying for sales leads, how do you differentiate your brand and draw the attention of high-value customers?
Rise to the challenge of building your brand presence across online and social media channels and attract your ideal client segments!
SEO Audit
Get a Tailored View of Your Website’s SEO HealthAs your website grows and adapts to algorithm changes, it naturally incurs technical errors that call for a complete website SEO audit. When was the last time you performed an SEO audit and optimized your site functionality to increase website traffic and attract more leads?
Keeping pace with algorithm updates and fixing technical SEO issues are vital in ensuring your site’s search engine visibility, usability and conversion. Conducting a regular technical SEO audit allows you to flag and quickly resolve any technical SEO error, provide a positive user experience (UX) and avoid getting penalized by Google and other search engines.
Track your progress in improving your online presence, recover lost website traffic and boost your organic reach with Thrive’s technical SEO audit service. We leverage advanced SEO audit tools and growth-driven tactics to elevate your search engine performance and ensure the success of your inbound marketing strategy.
What We Do
Diagnose Website Issues and Technical SEO Errors
Run Website Audit
Having trouble generating targeted website traffic? Certain on-page and/or off-page factors, such as broken links, duplicate content, redirect loops or robots.txt issues, may be affecting your search engine performance. We use SEO analyzer tools to crawl your website for SEO issues and identify factors hurting your visibility and rankings.
Analyze Current
SEO Performance
We measure the efficiency of your SEO efforts and conduct a competitive analysis to gauge the success of your current SEO marketing initiatives and establish how to attract customers more effectively and set your brand for success. Our SEO professionals analyze key metrics, such as your search organic traffic, keyword volume, bounce rate and goal completions.
Generate a Checklist
of All Website and
SEO Issues
Once we’ve identified your key performance indicators (KPIs) and examined your SEO health, we create a checklist of all the technical SEO issues and website elements you need to fix and optimize to build a stronger brand presence and drive more marketing referrals. This includes your target keywords, content marketing strategy, site speed and backlink quality.
Why We Do It
Protect Your Brand From Losing Rankings
No matter how good your content promotion and digital advertising tactics are, if your website isn’t properly optimized for SEO, you’re missing out on significant opportunities to generate website traffic, drive marketing referrals and attract clients online.
At Thrive, we perform regular website SEO audits to ensure your site adheres to Webmaster’s Guidelines, adapts to algorithm changes and is free from technical errors and outdated content.
- Technical SEO issues prevent your website from being crawled and indexed by search bots. This limits your ranking potential and competitive advantage.
- Performing regular SEO audits gives you the assurance that all elements of your digital property are in order.
- Statistics show the first five organic results on search pages obtain about 60.67 percent of all the clicks (Zero Limit Web).
- Regular SEO audits allow you to determine SEO practices that are pushing your site ranking in the wrong direction.
What You’ll Gain
Bring In Significant Leads and Website Traffic
- Comprehensive Website Content and SEO Analytics
- Targeted SEO Marketing Strategy
- A Better Understanding of How To Build a Brand Presence
- An Up-To-Date and SEO-Optimized Website
SUCCESS STORY:
A plumbing company in Texas reached out to Thrive to perform necessary site updates to improve its local organic search visibility and drive more website traffic.
Our internet marketing strategy consultants conducted an in-depth website SEO audit to determine the client’s current SEO health and generate a list of SEO problems to work on. Based on this data, we performed site optimization and developed a new content marketing strategy to capture online leads effectively. As a result, we’ve seen the client’s organic search and website traffic reach an all-time high.
Social Media Marketing
Amplify Your Brand Voice and Reach Your Target AudienceAccording to a Buffer research study, 73 percent of marketers believe that social media marketing generates immense exposure for their company. It is no surprise that about 96 percent of business owners leverage social media to build a brand presence and expand their online reach (Social Media Examiner).
Is your business on social media? If you belong to the 4 percent of industry players that don’t have a social media marketing plan yet, now’s the time to rethink your digital advertising strategy and include social media advertising in your priorities.
Thrive Internet Marketing Agency offers custom social media marketing services to help increase your brand awareness, fulfill your campaign objectives and connect your brand with your ideal clients. Discover how our social media marketing agency can help you attract qualified leads and outsell your competitors through targeted social media advertising.
What We Do
Listen to Your Audience and Revamp Your Strategy
Extensive Market
Research
We perform in-depth market research, audience analysis, competitor benchmarking and social media advertising strategy assessment to gain insights on your prospects and determine the appropriate social media channels to promote your brand and establish your reputation.
Develop a Social
Media Marketing
Strategy
Our team leverages quantitative data to fine-tune your audience targeting and update your posting schedule. We also establish your most important KPIs and metrics and curate social media marketing topics to make your social presence as timely and relevant as possible.
Launch Targeted Social
Media Campaigns
Once we’ve set up and optimized your social media profiles, we determine the right content mix, create your social media content calendar and launch targeted campaigns. We also provide YouTube marketing assistance to help you break into new demographics and generate new demand for your business.
Why We Do It
Attract More Followers and Build a Loyal Customer Base
Establishing your brand identity across social media channels is an essential step in achieving digital marketing growth. With the right social media marketing plan, you can increase your brand recognition, communicate your authority and attract high-converting leads and direct them to your website.
As your digital marketing partner, we are committed to helping you reach a large number of people and reducing your advertising costs — and social media marketing allows us to do just that. We continuously evaluate and adjust your social media advertising strategy to ensure it aligns with your marketing objective and helps you make the most of your accounts.
- Approximately 54 percent of social media users harness social media to research brands or products they are interested in (GlobalWebIndex, 2018).
- Every social media profile added to your digital advertising mix is a gateway to your website.
- Eighty-five percent of marketers are unsure which social media channels are the best to use for their intent (Social Media Examiner). At Thrive, we help you identify the appropriate platforms to market your brand and attract clients online.
- Nearly 71 percent of customers who had a positive experience with a business on social media are likely to recommend it to their network (Forbes, 2018).
What You’ll Gain
Increase Your Relationship Capital and Trustworthiness
- An Appealing and Influential Social Media Presence
- Reduced Digital Advertising Spending
- A Loyal Brand Community
- Useful Social Media Analytics To Power Your Strategy
SUCCESS STORY:
Our social media marketing agency assisted a gaming company with its social media follower growth campaign, organic post boosting and remarketing efforts across Instagram, Twitter and Facebook.
To fulfill the client’s marketing objective, we implemented a strategic social media marketing campaign to spread awareness and boost brand engagement.
Within only four months since the campaign launch, we generated 118,177 post engagements and improved its follower growth rate month-over-month (MoM).
SEO Content Marketing
Communicate Your Expertise and Unique Brand Story Across PlatformsDid you know that nearly 90 percent of marketers use SEO content marketing to support their inbound marketing efforts and generate website traffic? That’s because compared to other digital advertising tactics like YouTube marketing, content marketing costs 62 percent less but generates 3X more leads (Demand Metric).
Does your present content marketing strategy work for you? Deliver more value to your site visitors and target audience and strengthen your brand engagement with Thrive’s conversion-focused SEO content marketing services.
We follow a dynamic content creation process, which involves market analysis, keyword research and targeting, content marketing strategy development and optimization, engineered to achieve your campaign objectives. Our goal is to drive more qualified leads and sales for your business by giving your readers valuable content that helps them make informed decisions.
What We Do
Deliver Your Content to a Broader Audience
Perform Content
Gap Analysis
We do a visual check of your website and run a comprehensive content audit to identify blank spots in your current content marketing strategy and provide actionable insights to effectively shift your content focus from what you think is essential to what your target audience truly needs.
Build Your
Keyword List
Are you targeting the correct search terms with your content strategy? Thrive’s content writers work closely with SEO experts to ensure we are targeting relevant keywords. Our team hones and prioritizes search terms based on search volume, difficulty, cost per click (CPC) and competitive density.
Optimize Website
Content
We optimize the structural elements of your existing website content, including meta description, keywords, titles and calls-to-action (CTAs) to boost your SEO performance. Our content specialists also create a user-focused content marketing strategy for your ongoing marketing efforts.
Why We Do It
Drive Online Users Towards Your Brand
With more than 2.5 million blog posts published every day, achieving solid online growth through SEO content marketing has become even more challenging nowadays. You can’t simply write a web copy, fill it with high-volume keywords and expect it to go viral and generate new leads and website traffic for your business. That’s not how content marketing works.
Thrive comprises a team of content marketing specialists with vast industry knowledge and experience, dedicated to helping you create laser-targeted content that resonates with your ideal clients and encourages them to take action.
- About 77 percent of people read online content to gather data and guide their decision-making process (D. John Carlson).
- Seventy-eight percent of chief marketing officers (CMOs) see strategic content marketing as the future of digital marketing (Demand Metric).
- Sites with up-to-date, informative blogs acquire 97 percent more backlinks than those with inactive content marketing campaigns (Business 2 Community).
- Approximately 80 percent of people appreciate learning about a brand through well-articulated content (Demand Metric).
What You’ll Gain
Demonstrate Competence and Win Customers
- Improved Audience Reach and Brand Engagement
- Unprecedented Levels of Lead Growth
- Improved Traffic Flow and Digital Marketing Performance
- Positive Return On Investment (ROI)
SUCCESS STORY:
A professional investment firm in Dallas needed a website that accurately represents its brand values, service offerings and industry expertise.
The company partnered with Thrive to assist with its website optimization. To fuel the client’s lead generation and digital marketing efforts, our SEO marketing experts focused on creating SEO-optimized, quality content that highlights the company’s authentic brand story. Our efforts have resulted in improved site experience, organic leads and website traffic.
Pay Per Click Advertising
Align Your Leads and Site Traffic to Your End GoalsPay per click advertising is a multi-billion dollar industry that has helped numerous businesses and corporations thrive and manage their spending in this heavily saturated, ever-demanding digital landscape. In fact, 79 percent of marketers consider PPC marketing a profitable brand strategy (Hanapin Marketing, 2019).
If you’re looking to reduce your marketing cost and acquire expedient results, pay per click advertising can point you in the right direction. Depending on your marketing goals and prospects’ online behavior, you can launch various PPC ads, such as Search ads, social media ads and Gmail sponsored promotions.
Unsure how to grow your business through pay per click advertising? Entrust your PPC marketing campaigns to our digital marketing agency and let us show you how to get more leads with the right ad format and targeting settings.
What We Do
Manage Your Advertising Budget and Schedule
Run a PPC Audit
We determine your campaign objectives, evaluate the platforms you’re advertising on, review your targeting settings, assess your ad group relevance and track your existing metrics to resolve inefficiencies that could be wasting your ad spend. We also look into your ad extensions, quality scores (QS) and marketing budget, among other factors.
Keyword Research
and Analysis
To find the right keywords for your paid ads, we define your search intent, collect potential keywords and break them down into sections. We leverage cutting-edge keyword research tools to refine your keyword list and provide you with a well-targeted keyword strategy that increases your impression volume and offers a solid ROI.
Optimize Ad Copy
and Landing Pages
Get more prospects to respond to your ad campaigns with ad copies and landing pages that speak to their pain points. We perform A/B testing to determine the description and headline combinations that appeal the most to your audience. Our PPC experts also ensure your landing page communicates a benefit and has a clear CTA.
Why We Do It
Fine-tune Your Campaign Scope and Get Better Results
A successful pay per click advertising campaign can generate profit and grow your business faster than other digital marketing methods. Besides facilitating targeted advertising, PPC gives you measurable results and allows you to see exactly where your investment goes.
Our PPC specialists provide you with detailed reporting and data-driven marketing recommendations to help you pull in quality leads and website traffic, build your SEO and increase your customer attribution or the number of times prospects see your brand.
- Fifty percent of consumers that arrive at a website through paid ads are more likely to purchase than those who came from organic search results (Unbounce).
- Paid ads get roughly 65 percent of clicks from customers looking to buy a product or avail of a service (WordStream).
- Pay per click advertising increases brand recognition by as much as 80 percent (Google).
- PPC marketing offers multi-targeting options that drive higher search result clicks, warm leads and a more favorable ROI.
What You’ll Gain
Maximize Your Clicks and Conversion Value
- Targeted Brand Exposure
- A Wealth of Data for Your Next Marketing Venture
- A Cost-Effective Full Funnel Marketing Strategy
- Measurable and Trackable Results
SUCCESS STORY:
An eCommerce company collaborated with Thrive to increase its organic search visibility and drum up new business through pay per click advertising.
To get the low down on the client’s existing PPC campaign settings, we performed a PPC audit and used the results to create targeted ad copies and optimize its ad strategy.
Since working with Thrive, the company’s ad sales doubled year-over-year (YoY) and we were able to reduce its Search spend by 31 percent.
