Cool J’s

Cool J’s is a modern athletic footwear and urban lifestyle apparel brand based in Miami, Florida. They approached Thrive in the hope of elevating and growing their online social media presence. Our trend-forward organic content team went to work, executing a unique social media strategy that would align with their hip, Gen Z audience. Our strategists continued to monitor their weekly engagement rates and adjust content accordingly to ensure their strategy was successful. Within a couple of months, their Facebook reel views increased by +1018%, with engagement rising 20%. We helped them generate over 1.1 million total impressions on Facebook and Instagram combined, boosting their engagement rate by +467% overall!