Email Marketing Design
Barefoot Campus Outfitter, a fashion and apparel store, partnered with Thrive Internet Marketing Agency to migrate its email marketing efforts from Mailchimp to Klaviyo to better integrate with its BigCommerce store.
This process took only over a month. In addition to setting up and configuring its Klaviyo account, we also migrated all historical data.
Our email marketing experts worked closely with the company’s team to develop new email templates for each segment. The segmentation was divided based on each physical store’s shoppers. Each template was branded based on the college or university in the store’s city, and products were marketed to each segment that featured licensed university logos.
