The aging population and the demand for long-term geriatric care are some factors that have led to the steady rise of the nursing home industry over the past few years. It is expected to continue its growth for the next five years. The Centers for Disease Control and Prevention (CDC) reported 15,600 nursing homes in the country in 2016. This number is expected to climb in the foreseeable future.
Nursing home administrators and owners have relied on traditional marketing practices like referrals to ensure business growth. Although most nursing homes have adapted to their organization online, some nursing home companies remain reluctant to spend on digital marketing, especially if they do not see its value as a revenue-boosting activity.
Privacy and patient confidentiality are some factors to consider. Running targeted ads can be in violation of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) which protects patient information, so marketers need to be mindful of their ad placement and copy.
Thrive is a well-known digital marketing agency with years of experience in promoting healthcare services. Our digital marketing agency have a proven track record and a passionate team, which can be instrumental in persuading decision-makers to implement online marketing campaigns to drive business growth.
Nursing Homes Digital Marketing Services
Build Customer Trust and Loyalty by Showcasing Your Excellent Patient Care
For the past 15 years, Thrive has helped businesses in achieving their financial and marketing goals. We offer a wide variety of digital marketing services that suit your business needs. Our customized digital marketing services for nursing homes are carefully created to comply with healthcare standards and legal requirements. We are committed to helping nursing homes across the country increase their occupancy and achieve sustainable, long-term growth with our strategic marketing plans.
Get found online with a strong search engine optimization or SEO strategy. Our SEO experts know how to provide digital marketing services for nursing homes with keyword research and implementation. We conduct a website audit and identify areas for improvement so your website is fully optimized and ready to be discovered.
A research conducted by MD Connect showed that 83 percent of healthcare consumers visit a website before making an appointment. The first step in implementing digital marketing for nursing homes is having a website. Our web design and development team will help you build a fast, optimized and professional website that generates leads for your nursing home.
People need to make an emotional connection with a nursing home company before they fully commit. Luckily, part of our digital marketing services for nursing homes includes social media marketing and management. With a strategic social media presence, you can reach out to your audience and answer their doubts and concerns while showing them how your facilities provide comfort and care.
Pay-per-click or PPC marketing can be an effective method of digital marketing for nursing homes. When done right, PPC ads can drive high-converting traffic to your website and increase your leads. Our pay-per-click specialists will ensure that all campaigns are in compliance with privacy laws and other healthcare advertising standards.
Online reviews are important for healthcare services like nursing homes. Studies have shown that most consumers trust reviews as much as personal recommendations. We offer response review services and an online reputation management software to take care of your company’s online reputation.
Proximity and location are important to families looking for nursing homes. With Thrive’s local SEO strategies, you can optimize your business listing on Google search results so you appear on top. When you come over to plan, This prime spot called local pack can significantly increase leads and boost your company’s revenue.
A Hubspot study states that 72 percent of customers prefer to study a product or service through videos. With the right video content, an engaged and informed audience is more likely to convert into a lead. Thrive’s video production team can help you create videos for use as part of your marketing strategy.
Content marketing is essential in any marketing campaign, but it is more so when it comes to healthcare. As part of our digital marketing services for nursing homes, our content team provides optimized and tailored content for your website, landing pages, blogs and email marketing campaigns. We focus on getting the right message to your prospective clients to gain their trust and assure them of their loved one’s comfort and safety.
It’s not enough to drive visitors to your website. You have to convince them that your nursing home services should be the one they choose. With our Conversion Rate Optimization service, we’ll fine-tune every element of your website so it generates higher conversion rates.
Why Choose Thrive as Your Nursing Homes Digital Marketing Company
Invest In Strategies That Drive Sustainable Business Growth
Over the years, Thrive has provided digital marketing for nursing homes, hospitals and other treatment facilities with great success. We combine data, collaboration and creativity in our campaigns to ensure the best possible results. Our team of marketing professionals have the skills and experience to implement effective digital marketing for nursing homes.
As your digital marketing agency of choice, you can expect to get the best return on your investment while enjoying a boost in your revenue.
We Value Our Clients
Our clients are our main focus. Before creating a strategy, we sit down with every client to learn about their values and goals. We then incorporate our own recommendations and research to come up with a strategy that has a unified goal.
We Give You Results
Our expertise and industry experience bring success in our marketing projects. We have delivered measurable and impressive results to our clients. Our team makes sure that every task and decision has a positive impact on a campaign.
We Are Transparent
Thrive has a transparency policy when it comes to dealing with clients. We provide honest, complete and updated information about our client’s projects via meetings and an online portal. We believe in full disclosure to earn client trust and ensure open communication.
We Use Data-Driven Methods
Our marketing strategies are created from in-depth research and significant data. Being data-driven enables us to make informed decisions that greatly impact our digital marketing results. We use advanced analytics and tools to study data to ensure accuracy and consistency.
We Are Always On Time
Thrive marketers do their best to be productive every day while serving our clients. Meeting deadlines is one of our non-negotiable standards. We believe in following a timeline and how important time is for our clients, so we strive to be always on time.