Google continues to push businesses to create mobile-friendly versions of their sites built for a great user experience. Google wants mobile-friendly sites that are readable (no need to pinch or zoom) and immediately usable.
61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone – Google Study
Just this month, Google has reiterated that non-mobile optimized websites will start to see a ranking decline in the Google search results. This push for better mobile experience was started several years ago. Back in 2013 Google announced that they were rolling out several ranking changes to address websites with bad mobile experiences. They have created a Mobile Guide for webmasters and recently rolled out “faulty redirect” notifications in Google Webmaster Tools. Google has even started to roll out a “mobile-friendly” search label in mobile search result snippets. Today, they have rolled out a new tool called, Mobile-Friendly Test Tool, that shows common website errors.
In October 2014, mobile represents almost 27% of traffic in the United States. This figure continues to grow on a monthly basis and in some parts of the world, mobile has already surpassed desktop internet activity. Take this in, there are about 2 billion PCs in the world and 5 billion mobile devices. So the percentage of mobile internet activity will continue to grow and mobile visitors will become a larger percentage of your website traffic. Making it even more important for your business to have a mobile-friendly website.
Is Your Website Is Mobile-Friendly? Test It
If you are not sure if your website is mobile-friendly we recommend testing your website with the free mobile rendering tool from MobileTest.me as well as running your site through the Google Mobile-Friendly Test Tool. If you find that your site does not render correctly give the team at Thrive a call and we can provide you a free quote on getting your website mobile-friendly.