Google algorithm updates can knock even the best internet marketing firm’s website off the throne of page 1 in a Google search. Updates like the “Mobilegeddon” update, which will lower rankings for non-mobile-friendly sites, can result in huge losses in earnings for business because it lowers the chances of being discovered online.
If your website is sinking in Google’s search rankings, don’t panic. Use these 7 tools that the best marketing services use to recover Google rankings.
The Best Internet Marketing Services Tools
Google Webmaster Tools
Google Webmaster Tools serves as the only true way to confirm if Google has penalized your website. Direct notifications that tell you when Google imposes a penalty makes Google Webmaster Tools one of the most important resources available to websites. With notification that Google took action against a website, it’s easy to get back in the saddle after receiving a penalty.
Fetch As Google
Ever wonder how Google sees a web page? Using the Fetch As Google crawling tool can give you some “Google goggles” to give you an accurate view of how Google sees you online. Fetch As Google makes it possible for you to get information such as a page’s download speed by showing the server’s response time and detecting URL errors such as a redirection. Fetch As Google even crawls requested URLs to debug possible issues with network connectivity or security so you can see why Google may be penalizing you.
Remove’em is a tool that can check how toxic your current backlinks are. The free tool will predict how many links are suspicious. Just be careful as there can be some false positives reported and you do not want to get rid of a quality link. The paid service pulls data from five different sources: Majestic, Moz, Ahrefs, Strike Iron, and Google Webmaster Tools. So it is a pretty comprehensive data set of your site’s backlinks.
Majestic is another tool built for handling Google penalties. Majestic gives you a better understanding of websites’ link profiles, making the tool ideal for cleaning up backlink profiles that are out of date or low quality. This highly versatile tool also gives detailed reports on problems such as over-optimization, a common reason for Google penalties.
Bad links are common no-no’s for SEO and can be time-consuming to locate. Ahrefs tool suite makes finding bad links much easier. Ahrefs locates and gives detailed reports on inbound links and backlinks. Ahrefs reports tell you the overall quality of URLs and the specific issues with individual backlinks. The Ahrefs link index updates multiple times per hour, keeping you as up-to-date as possible. The Ahrefs tool suite is also effective at reporting problems with anchor text.
Moz’s Google Algorithm Change History
Google’s algorithms change hundreds of times each year, making it difficult to keep track. Moz’s Google Algorithm Change History serves as a reference for figuring out issues caused by Google’s algorithms and helps you find out what went wrong when traffic drops. Moz’s Google Algorithm Change History only checks for released updates that Google wants the world to know, but this insight will still put you ahead of the competition.
Screaming Frog Web Crawler
The Screaming Frog Web Crawler Tool reports common issues back to you such as duplicate content and redirects. Screaming Frog Web Crawler is useful for finding out what caused a Google penalty for large websites, giving it an edge above many similar tools. The Screaming Frog Web Crawler SEO Spider even allows you to export SEO elements such as page title, meta description and URL to Excel.
Having duplicate content (content that exists on another website) on your website is a huge Google penalty whether it is deliberate or accidental plagiarism. If you suspect a website received a penalty for duplicate content, use Copyscape to quickly determine if any of the website’s content exists elsewhere. If an external website is copying your content without your permission, Google recommends filing an infringement notification.
Check out our expansive list of more duplicate content checkers!
To stop falling in those priceless Google search rankings, you must first recognized why your site is dropping. We can help you find your answers. From dealing with Google penalties to preventing them in the future, Thrive is ready to help you take your website to new heights. Call 817-642-9686 or fill out our online contact form to get back to the top!