Did you know that two-thirds of consumers will read product reviews before making an online purchase? With millions of products featured online, the value of e-commerce reviews can help drive additional product sales. But not all product reviews are created equal. It’s important to guide your reviewers on what you want them to express about your product. Here are four things your company should be doing to help create valuable e-commerce reviews.
When customers come to your e-commerce site, they’re not just paying for a product. They’re paying for a smooth delivery of your products especially when it’s online. A bad review on shipping services can kill the sales of an otherwise great product. 95% of online shoppers name pricing/shipping information as a huge influence on purchasing decisions so make your pricing and shipping information crystal clear. And ask your reviewers about their experience with your shipping processes to make new customers more comfortable buying from you.
The right credentials can make any reader a believer of a product review. If a customer makes a simple claim to be an expert on a certain type of product that you sell, website visitors are more likely to hear them out. This is what the great Greek philosophers call “ethos” or “a means of convincing someone of the character or credibility of the persuader”. When requesting a review from customers ask what their expertise is with your specific product. Do they buy or use these types of products regularly or are they first time users?
Asking reviewers about the problem that drove them to purchase your product can also resonate with potential buyers who may have similar needs.
The review of the product’s quality is the moment of truth for e-commerce products. A great e-commerce site can only do so much for a poor performing product. So make it great! Experiment by asking about specific product features to give potential customers an idea of its usefulness. This also provides great feedback to make your products better than ever!
Would They Come Again?
Loyal customers that say they will buy your product again are a testament to superior products, shipping, and an overall great e-commerce experience. Website visitors will feel stupid not to try your products when they read multiple customers saying they’ve already ordered another shipment in a review. Don’t be afraid to ask reviewers if they would buy your product again and leave their answer in their review. They will if they were delighted enough!
With the right amount of positive reviews, your e-commerce products will be buzzing with customer referrals that will never go away! Remember: Make sure your product/distribution is great and the positive reviews will come with these four questions.
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