Gain Visibility in Google AI Search
Generative artificial intelligence (AI) is transforming user experiences across industries.
With the rise of generative engines such as Gemini (formerly Bard), Bing Chat and Google Search Generative Experience (SGE), searches have become more dynamic, producing multimodal responses beyond text.
Is your business prepared for these Google AI advancements?
Thrive Internet Marketing Agency stays ahead of the latest generative search developments to help your business adapt and thrive in this evolving digital landscape.
We offer fully managed generative engine optimization (GEO) services that boost your visibility in generative search and attract more traffic and elevate your overall online presence, regardless of your industry and niche.
Ready to get started?
Gain maximum reach with results-driven GEO solutions. Partner with Thrive today.
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SEO, SGE, GEO: What You Need To Know
Create Content That Resonates With Both Humans and Machines
From keyword density to understanding search intent and context, search generative experience (SGE) is shifting the paradigm. But what is SGE and how could it affect your organic traffic and search engine optimization (SEO) strategies?
Discover what these generative search developments could mean for your digital strategy:
SEO is the process of optimizing your website and content to increase visibility, drive organic traffic and boost your rankings on search engines. The higher your search rankings, the more traffic for your website.
SGE is a search experience that uses generative artificial intelligence to provide users with quick, more relevant and contextual responses without having to click on individual web pages.
Generative Engine Optimization (GEO)
GEO combines SEO best practices with an understanding of generative AI to align strategies with the expectations of AI-driven search engines and ensure your content is discovered and favorably ranked.
Thrive is laser-focused on providing GEO services that boost your content visibility and ranking in the age of artificial intelligence search. We implement data-driven strategies to make your content Google AI-ready while keeping it engaging for human readers.
Have more questions about what is SGE and GEO? Book a call with us today. We’re happy to answer your questions and walk you through our process.
In a hurry? Give us a call now at 866-908-4748
Why Does Your Business Need Generative Engine Optimization?
Gain a Significant Edge Over Competitors
About 55% of websites across industries saw a decrease in traffic in 2023 compared to the previous year (2024 Digital Experience Benchmark Explorer). With the rise of artificial intelligence search and the growing prevalence of zero-click Google AI search results, many believe there will be an even greater decline in traffic to come.
Your competitors are investing in generative engine optimization to boost their chances of appearing in the Google AI search – what steps are you taking to outpace the competition?
At Thrive, we’re not just adopting GEO, we’re defining it. Our GEO solutions provide:
Enhanced Content Visibility
Generative artificial intelligence models are trained on large data sets, enabling them to recognize and prioritize high-quality content. Thrive develops in-depth, well-researched content to ensure your content is easily discoverable by AI-driven search engines.
Accurate Information Delivery
Artificial intelligence search engines meticulously curate details from an array of platforms. By leveraging GEO solutions, you ensure your content is discovered, accurately interpreted and favorably ranked by AI-enhanced search engines. This empowers users to make well-informed decisions.
Elevated User Experience
GEO enhances the user experience by ensuring the most helpful, relevant information is crawled by Google AI search engines and delivered to users. We craft engaging content that addresses your target audience’s pain points, leading to longer dwell times and higher conversion rates.
Localized Search Efficiency
AI-driven search engines leverage precise location data to deliver recommendations to “near me” search queries. By tapping into generative engine optimization, you ensure your target audience has all the correct information about your brand when they engage with AI-enhanced searches.
Enhanced Audience Targeting
Google AI analyzes user behavior and preferences in real time and suggests results that perfectly align with the search intent. Prioritizing GEO secures better rankings and visibility in AI-driven search results. This allows you to reach your target audience when they are actively looking for similar products or services.
Competitive Edge
Staying ahead of GEO trends gives you a significant advantage over competitors who are slow to adapt. Our cutting-edge strategies ensure your business remains at the forefront of digital marketing innovation, capturing more market share and establishing thought leadership in your industry.
Thrive’s Generative Engine Optimization Services
Ensure Success With More Intelligent Search Engines
We leverage the most advanced tools to conduct in-depth market research, analyze trends and gain valuable insights into your target audience. This data-driven approach allows us to develop GEO strategies that drive meaningful results.
At Thrive, we craft compelling content that establishes your brand’s experience, expertise, authoritativeness and trustworthiness (E-E-A-T), resonates with your audience and resonates with Google AI search algorithms and other search engines.
Keyword Research & Optimization
We optimize your content for both humans and generative artificial intelligence. Our GEO experts use the latest tools to identify high-impact keywords and phrases based on a robust keyword strategy that drives organic growth in generative search.
Our creative team works closely with our GEO experts to produce media content, including videos, graphics and interactive elements, that capture audience interest and create opportunities to appear in Google AI-generated responses.
We leverage our state-of-the-art reputation management software to generate more positive reviews across various platforms that will boost your generative search visibility. Our team also manages your local listings to ensure accurate information is delivered.
Thrive develops strategic partnerships and creates valuable content that naturally attracts authoritative backlinks. This approach strengthens your website’s authority and improves its artificial intelligence search engine performance.
We analyze user behavior patterns to gain insights into how users interact with your website. In doing so, we make targeted GEO improvements to boost your Google AI search visibility, engagement and conversions.
Our GEO experts ensure your website ranks well in generative search and provides a seamless user experience. We use advanced testing software to identify usability issues and close experience gaps.
To influence Google AI overviews, we ensure your website meets all technical requirements for generative search engines. Our technical SEO strategies include SEO audits, competitor analysis, speed optimization and structured data markup.
Why Choose Thrive for Your Generative Engine Optimization
Drive Website Traffic and Maximize Your ROI
Thrive Internet Marketing Agency leads the charge in generative artificial intelligence adoption and digital marketing innovation. We constantly push boundaries to achieve digital success for our company and clients, setting the bar high and leading by example.
With our generative engine optimization service, you get:
Authoritative Content
Meaningful and informative content is the driving force behind GEO. Thrive boasts an in-house team of content specialists adept at writing AI-optimized content that aligns with generative search intent and instills user confidence and trust.
Tailored GEO Strategy
We analyze your current digital presence, identify opportunities for generative engine optimization and develop a comprehensive plan to boost your chances of appearing in AI-generated responses and ensure you stay ahead of the latest Google AI advancements.
Client-Centric Approach
We prioritize open communication and collaboration with our clients, ensuring we understand your needs and expectations. This approach enables us to deliver personalized GEO solutions that drive measurable results.
Expertise and Experience
Thrive prides itself on having a team of professionals with extensive experience in digital marketing and generative AI. Our Demand Generation team serves as a testing ground for all strategies we implement, so we know what works and what doesn’t.
Our commitment to excellence is reflected in the impressive results we’ve achieved for our thousands of clients across various industries. Each case study highlights the unique strategies we employed and the remarkable results we’ve delivered.
Data-Driven Insights and Reporting
Our approach is rooted in data analysis and performance tracking. We utilize advanced analytics tools to monitor the effectiveness of our GEO strategies, providing you with detailed reports and actionable insights.
Frequently Asked Questions
How to prepare for Google Search Generative Experience?
Generative searches are quickly evolving. To gain visibility in AI-powered search results like Google AI, it’s important to adopt generative engine optimization now and take active steps to produce relevant, informative and authoritative content that specifically addresses your target audience’s information needs.
How do I opt into search generative experience?
The SGE experiment is currently available through Search Labs, Google’s experimental version of its search engine. Participants must be based in the U.S. or a participating country and possess an active Gmail account.
Will SGE cause a drop in traffic for organic listings?
Generative artificial intelligence responses will provide answers directly to search queries. This means users will likely get the information they need without needing to click through a website. A Search Engine Land study predicts an 18% to 64% decline in organic clicks due to generative search.
What does the GEO process involve?
Thrive’s generative engine optimization process includes SEO and content analysis, keyword research, technical SEO, review management and continuous performance monitoring and adjustment.
Is GEO suitable for all types of businesses?
GEO can benefit most businesses, including but not limited to healthcare, marketing, eCommerce and technology.
Do I need technical expertise to implement GEO?
While some technical understanding is helpful, our team handles the complex aspects of GEO. We work closely with you to ensure smooth implementation and provide guidance throughout the process.
Is GEO a one-time service or an ongoing process?
Like SEO, GEO is an ongoing process. While initial optimizations can provide significant improvements, continuous monitoring and optimization are essential to maintaining and enhancing generative search performance.
Can GEO replace traditional SEO?
GEO complements rather than replaces traditional SEO. For best results, we recommend a comprehensive strategy that includes both approaches.
What makes Thrive’s GEO services stand out?
As Google moves forward with its AI-centric search vision, Thrive remains at the forefront of leveraging technologies to ensure our clients benefit from the most advanced and effective white-hat marketing techniques available.
How do I get started with GEO?
Contact Thrive Internet Marketing Agency today to schedule an initial consultation with our GEO experts. You may fill out the contact form, send us an email or call 866.908.4748.
