What does your long-term marketing strategy look like? Are you leveraging your digital touchpoints to provide personalized customer experiences and promote client retention?
Strengthen your brand connections and give customers a solid reason to patronize your business! Thrive Internet Marketing Agency implements the best marketing strategies to delight your prospects, cultivate a loyal customer base and reduce your churn rate.
Search Engine Optimization
Climb the SERPs and Stay Ahead of the CompetitionAre you effectively using SEO marketing to improve your customer lifetime value (CLV) and facilitate successful marketing? A long-lasting brand relationship starts with your customers’ website experience.
You can build a well-designed website and offer the best products and services in the market, but if you aren’t constantly enhancing your site functionality and adapting to algorithm changes, improving customer retention and acquiring unprecedented growth rates are near impossible to achieve.
Enlist Thrive’s SEO services on an ongoing basis and let us ensure your SEO marketing campaigns align with your long-term business goals. This way your business is always adapting to the shifting digital landscape.
What We Do
Maintain and Improve Your Visibility and Traffic
Conduct Regular
Website Audits
Outdated content, bad backlinks and recurring technical SEO errors are the bane of your digital presence. At Thrive, we monitor, evaluate and improve your site structure, link profile, redirects and sitemaps, among other factors, to ensure its crawlability and indexability.
Adopt Updated
SEO Marketing
Techniques
We keep track of the latest algorithm updates and make the necessary site adjustments to improve your SEO performance and maximize conversion opportunities. Additionally, we monitor your analytics closely to ensure your website is SEO-optimized and user-friendly.
Perform SEO
Monitoring
Our SEO specialists monitor and examine your campaign metrics, including traffic flow, bounce rate, click-through rate (CTR) and keyword rankings. We leverage this data to refine your SEO marketing strategy and keep your online rankings strong.
Why We Do It
Stand Out in the Saturated Online Landscape
The search engine landscape is constantly changing. This means any successful SEO marketing solutions you’ve implemented in the past can be negatively affected by new ranking signals and search engine updates, making it difficult for your customers to find your business online.
Don’t let your web design and digital marketing efforts go to waste because of negligence. Reduce your churn rate and grow your market share with the help of Thrive!
- SEO marketing is not a one-time event. It is an ongoing business requirement.
- Google changes its search algorithms 500-600 times per year (Moz).
- Staying current requires revalidating the efficacy of your keyword strategy, content marketing tactics and web solutions.
- Creating a seamless website experience significantly contributes to the success of your client retention strategy.
What You’ll Gain
Secure High Rankings and Increase Your Marketability
- An Up-To-Date SE0 Marketing Strategy
- Improved Site Functionality, Usability and Indexability
- Higher Search Rankings and Targeted Traffic
- A Competitive Digital Presence
SUCCESS STORY:
A real estate and personal injury law firm partnered with Thrive to create a custom website that captures its professional image and hire experts to manage its ongoing SEO marketing campaign.
Since it was a new website, we needed to double our SEO marketing efforts to establish the client’s digital presence and achieve organic growth. Our SEO specialists performed extensive keyword research and crafted industry-relevant content that meets search engine standards to boost the company’s SEO performance. Our SEO and paid search efforts lead to an increase in search traffic, lead generation and online conversions.
Social Media Monitoring
Practice Active Listening To Build Customer Trust and LoyaltyIt takes a lot of commitment and dedication to create a loyal brand community and retain customers. Given the multiple options at your customers’ disposal, building robust connections and satisfying your clients’ information needs are critical.
As your digital marketing partner, we develop industry-focused social media marketing strategies to strengthen your followers’ brand commitment and ensure organic growth.
A big part of our social media marketing services is performing regular social media monitoring to identify your customers’ marketing needs, understand their sentiments and provide valuable solutions to their problems.
What We Do
Engage With Your Followers and Spark Interest
Monitor Your
Follower Growth
Rate
We partner with Rize Reviews to keep track of your social media follower growth rate and implement the best practices to reduce churn rate. Our marketing specialists leverage automation tools to market your brand to more people and launch retargeting campaigns for customer retention.
Listen to Your
Customers
Social listening allows us to gain insights into your followers’ interests, demographics, information needs and brand perception. Once we’ve collected and analyzed all this information, we align your social media posts and marketing strategies to customers’ preferences.
Improve Your
Platforms’ Value
Leverage your social media channels to educate your customers and keep them coming back to your brand. We share specific offers, resources and other useful information on your social media pages to establish your market expertise and help consumers make informed decisions.
Why We Do It
Stay Ahead of the Trends and Keep Customers Happy
Social media platforms are a great resource for developing strong relationships with your clients, keeping them engaged and retaining brand loyalty. Not all marketers, however, have the skills, knowledge and resources to support a client retention strategy.
At Thrive, we invest in the latest marketing tools to streamline your social media campaign execution and monitoring and help you reach your long-term goals. From managing brand interactions to tracking post engagements and conversions, you can count on us to handle everything for you.
- Seventy-seven percent of marketers use social media to maintain brand reputation, while 71 percent utilize it to facilitate and promote community engagement (Hootsuite).
- Nearly 76 percent of U.S. consumers purchase a product after seeing a brand’s social media post (Curalate).
- About 39 percent of customers trust businesses they have interacted with on social media (Edelman).
- On average, online users spend 2 hours and 25 minutes on social media every day (Hootsuite).
What You’ll Gain
Take Brand Conversations Across Channels
- A Low-Cost Marketing Technique
- Genuine Interactions With Your Followers and Customers
- A Robust Platform To Boost Your Social Media Influence
- Opportunities for Real-Time Client Engagements
SUCCESS STORY:
A local plumbing company wanted to take advantage of social media’s growing popularity across demographics to increase brand awareness and promote its community involvement.
To fulfill the client’s marketing objectives, our marketing specialists identified its target audience and developed content specific to its community partner organizations. This allowed us to drive more referral traffic to the company’s Facebook page year-over-year (YoY).
Reputation Management
Track Everyday Customer Sentiments About Your BusinessYour business’s digital marketing growth largely depends on your online reputation management efforts. Maintain a positive brand image and you gain higher trust, increase your customer retention rate and attract high-performing talents.
Fail to build and strengthen your online reputation management strategy, on the other hand, and you become subject to reputational risks that can taint your treasured brand image and increase your churn rate.
What do customers and online users say about your business? Monitor your brand mentions across digital channels and ensure your company is accurately represented online with Thrive’s online reputation management services.
What We Do
Get Rid of Rumors and Protect Your Brand Image
Online Reputation
Monitoring
We use cutting-edge online reputation management software to monitor your online reviews across channels and determine your customers’ brand perception. Using this data, we create a clear direction for your brand reputation management strategy.
Review
Generation
Showcase great customer experiences on your website and benefit from free word-of-mouth marketing. Our reputation managers launch email and SMS drip campaigns to request reviews from your best customers and increase your review volume.
Craft Professional
Review Response
Let your clients know you appreciate their brand interactions and value their opinion through polite and professional review responses. We help you respond to both positive and negative feedback to create a favorable impression of your business.
Why We Do It
Curate an Online Reputation You Can Be Proud Of
Customer happiness is key to driving repeat purchases and improving customer lifetime value. Positive brand experiences motivate 42 percent of consumers to re-engage with your company (Zendesk Customer Service Study).
However, when consumers are unhappy with your service, there’s a 91 percent chance they won’t do business with you again (Lee Resources). Thrive partners with Rize Reviews to provide you with focused brand reputation management support that keeps your brand in a positive light.
- Ninety percent of consumers say positive reviews influence their purchasing decisions (Dimensional Research).
- Dissatisfied clients tell 9-15 other people about their negative experience with a brand (White House Office of Consumer Affairs).
- Online reputation management makes your company more transparent in all the right places and increases your customer retention rate.
- Every additional star rating on Yelp boosts sales revenue by as high as 9 percent (Harvard Business School).
What You’ll Gain
Showcase Your Positive Reviews and Build Credibility
- A Positive Brand Image
- Improved Customer Trust and Brand Engagement
- Thought-Leadership Brand
- Social Proof and Higher Search Engine Rankings
SUCCESS STORY:
Our reputation management company provided online reputation management services to a popular multi-location Mexican food restaurant. The goal was to generate more positive reviews for the client to improve its customer lifetime value.
We launched automated review generation email campaigns to support the company’s reputation management plan. Through this effort, we delivered a 20 percent increase in positive reviews within five months.
Email Marketing
Provide Personalized Value to Your AudienceWhat online marketing strategies do you implement to strengthen your bonds with existing clients and increase your customer retention rate? The majority of marketers consider email marketing the most effective strategy for client retention, rating its efficacy at 56 percent (Invesp, 2020).
Don’t have an email marketing strategy yet? Take advantage of our email marketing services and launch cost-effective, targeted campaigns to nurture your customers and turn them into life-long, active brand promoters.
Thrive’s email marketing strategists prioritize content relevance and timing when launching email marketing campaigns to help you boost client engagement and generate better ROI over time.
What We Do
Send Customized Messages to Specific Client Segments
Audit Your
Automated Emails
Our email marketing specialists evaluate your brand message, tone of voice and email design to ensure your automated email campaigns reflect your branding and resonate with your customers.
Create Custom
Email Templates
Whether you need thank you and appreciation emails or targeted campaigns based on your promotional activity, we help you build custom email templates to simplify your marketing efforts.
Optimize Your
List Segmentation
We continuously segment your email list based on customer activity to ensure you are not overwhelming them with messages that don’t align with their goals and current marketing needs.
Why We Do It
Grow Your Business Through Direct Customer Engagement
Email marketing doesn’t always have to be about sending promotional newsletters. You can also leverage the channel to share your unique brand stories and launch customer feedback surveys to better understand your client demands and connect with them on a deeper level.
Let us show you how to maximize email marketing opportunities to increase your customer lifetime value. From active customers and semi-active users to occasional buyers, we ensure your brand stays connected with all your client segments through email marketing.
- Sending re-engagement emails leads to a 92 percent inbox placement rate and a 14 percent increase in read rates (Return Path).
- Well-timed, personalized email campaigns are vital to maintaining brand recognition and conversations with clients.
- Placing testimonials and case studies in your emails allows you to build trust and optimize your onboarding process.
- Approximately 74 percent of customers prefer email as the primary business communication channel (Litmus).
What You’ll Gain
Stay Connected With Your Customers
- Increased Client Retention Rate
- Engagement-Focused Goals and Campaigns
- Hyper-Personalized Brand Communication
- Stronger Marketing Results
SUCCESS STORY:
A factoring company in the U.S. came to Thrive to get expert assistance in automating its email marketing campaigns. For years, the client relied only on manual communications in reaching out to its target market.
Our email marketing team tapped the expertise of our graphic designers and web design specialists to create four email templates based on the company’s lead capture stage. With a ready-made template and automated email response and workflow, the client has saved a significant amount of time and effort.
