Thrive Services Used
Search Engine Optimization (SEO)
Project Overview
This whistleblower law firm partnered with Thrive Internet Marketing Agency to achieve its goal of becoming the No. 1 whistleblower website on the internet. The most important aspect of the client’s SEO strategy is identifying and implementing an effective content marketing and link building tactic to achieve and maintain the top 3 positions for most whistleblower-related terms (i.e., report Medicare fraud, whistleblower lawyer, etc.).
Within only six months after launching the SEO campaign, Thrive has helped the law firm generate a 22% increase in organic engaged sessions and a remarkable 3,100% increase in keywords in the top 10 positions in search engine results pages (SERPS).
The Results
+22%
Organic Engaged Sessions
+20%
Organic Sessions
+35%
Organic New Users
+3,100%
Top 10 Keyword Rankings
Our seasoned SEO strategists and content specialists worked closely together to generate high-quality, search-optimized blogs focused on the client’s target keywords. We have also consistently submitted four links to domains with a 50+ rating each month.
Thrive’s efforts resulted in a 67% growth in the top 5 keyword rankings and a 123% keyword ranking improvement.
Key Metric: Top 5 Keywords
The firm’s total traffic also improved significantly from 1,776 in February to 2,041 in July.
Key Metric 2: Total Traffic
The Execution
To achieve the client’s short and long-term goals, we focused on implementing SEO strategies that generated more acquisitions. These include:
- Keyword Optimization: Identifying and targeting semantically related keywords to whistleblower lawyers was of immediate focus. Based on the extensive keyword research, we implemented keyword mapping onsite. This involved optimizing titles and descriptions with targeted keywords to improve search visibility.
- Link Building: One of our primary focuses was to submit quality backlinks to websites with high domain authority (DA) to increase the client’s DA. Using the previously identified keywords, we implemented highlighted anchor text to ensure the links built have the best possible impact.
- Content Creation: We curated a batch of content that targets specific keywords and brings organic traffic to the website. Types of content include blog posts answering specific whistleblower-related queries users are searching for and landing pages.
- Site Speed: Optimizing the client’s site speed was paramount to ensure the website loads quickly and efficiently, especially on mobile devices.
