Thrive Services Used
Search Engine
Optimization (SEO)
Project Overview
Unleash Fido, a professional dog training service based in Jacksonville, FL, partnered with Thrive Internet Marketing Agency to enhance its digital presence and attract more local clients. The company aimed to establish itself as the go-to dog trainer in the area.
Before partnering with Thrive, Unleash Fido faced several challenges, including limited online visibility, low rankings for search terms related to dog training and difficulty in attracting new clients through its website. Additionally, its previous digital marketing partner had left its website in disrepair, leading to downtime and technical challenges that negatively impacted its digital performance.
To address the client’s challenges, Thrive implemented an SEO-first approach. One year into the partnership, Thrive’s search engine optimization (SEO) efforts yielded impressive results for Unleash Fido. Keyword rankings grew by 47% in six months, total clicks increased by 104% and the number of new website users increased by 59% year over year (YoY).
From the Client
“I have been utilizing Thrive’s SEO service for the past year. They have consistently created content for my website, blog and local listings. If I have an issue, they are easy to contact and resolve what I need.”
– Travis Pepperkorn, Unleash Fido
The Results
+43%
Conversion Rate
+56%
Organic Traffic Growth
+47%
Keyword Rankings
+104%
Total Clicks
Notable: Results above are from a six-month span from February 2024 to July 2024.
Thrive prioritized long-term SEO growth to help Unleash Fido establish a strong organic presence and achieve its goal of ranking on the first page of Google search results for dog training service-related keywords.
As a result of Thrive’s SEO-focused approach, the client saw remarkable improvements in both its website performance and SEO rankings year over year:
- New Website Users: +59%
- Organic Traffic: +31%
- Google Business Profile Views: +32%
Over six months, the client also saw significant online growth. Organic traffic increased from 3,839 to 5,976 – an impressive 56% uptick.
The client’s keyword rankings increased by 47% through strategic keyword optimization.
Here’s an overview of Unleash Fido’s rankings for high-priority keywords:
The client’s click-through rate (CTR) and organic search impressions also dramatically improved over time:
- Total Clicks: +104%
- Total Impressions: +81%
- Conversion Rate: +43% (42,470 vs. 29,624)
- Engaged Sessions: +35%
- Average Engagement Time Per Session: +10%
Thrive’s local SEO strategy for the client’s Jacksonville, FL, location also showed significant growth:
- New Users: +7%
- Sessions: +15%
- Engaged Sessions: +11%
Ultimately, Thrive’s SEO efforts led to more visibility, improved keyword positions and a higher volume of website traffic, which translated into more appointments for Unleash Fido’s dog trainers.
The Execution
Before Thrive’s involvement, Unleash Fido faced numerous website issues, including prolonged downtimes due to poor hosting and a lack of proper management by its previous digital marketing service provider.
Thrive’s support team swiftly migrated the client’s website to a more reliable host, preventing outages and enabling smoother operations. This technical resolution was a turning point in stabilizing Unleash Fido’s digital presence.
We then launched SEO campaigns, which involved:
- Creating location pages for Jacksonville, FL, and some targeted areas where the client’s competitors were showing up for
- Developing new content centered around high-priority keywords related to dog training services
- Updating existing content to better align with target keywords and user intent
- Optimizing local search listings to improve visibility in Google Business Profile and other local directories
- Providing crucial technical support to ensure consistent website uptime
Through these efforts, Thrive helped Unleash Fido recover from its technical setbacks and enhance its online visibility, leading to increased bookings and overall business growth.
