Thrive Services Used
Web Design &
Development
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Marketing
Organic Social Media
Marketing
Project Overview
A leading U.S.-based health insurance provider partnered with Thrive Internet Marketing Agency to strengthen its digital presence and lead generation capabilities.
Before working with Thrive, the company had a fragmented digital ecosystem that hindered its ability to capture and manage leads effectively. Additionally, the company’s paid search efforts were broad and lacked the precision needed for impactful conversions, leading to inefficiencies in marketing spend.
The client sought a website capable of generating leads and integrating seamlessly with its customer relationship management (CRM) system to monitor the performance of multiple marketing platforms.
Thrive implemented a multifaceted approach to address the client’s challenges. Since the partnership began in 2019, our agency has delivered exceptional results across multiple channels and propelled the client’s revenue from $200K to $2M annually — an impressive 10X revenue growth.
The Results
10X
Annual Revenue Growth
+377%
Ad Conversions Value
+558%
Organic Conversions
+$2M
Annual Revenue
Thrive’s integrated approach has turned this health insurance provider into one of our most successful partnerships.
Through our SEO efforts, the client has seen substantial traffic growth, capturing high-value leads that convert at impressive rates.
(January – September 2023 vs. January – September 2024)
- Sessions: +20%
- Total Users: +22%
- New Users: +21%
- Conversions: +558%
- Events: +36%
(September 2023 vs. September 2024)
- Organic Sessions: +22%
- Requesting a Quote Form Submission: +32%
After publishing many blog posts covering dental and vision topics (two of the main types of health coverage offered), the client’s website performance significantly improved year over year:
(July 2021 vs. July 2022)
- Organic Traffic: +67%
- Organic New Users: +75%
- Organic Traffic Sessions: +48%
(August – October vs. June – August)
- Ranking Keywords: +37%
- Top 3 Ranked Keywords: +36%
- Top 10 Ranked Keywords: +8%
- Organic Traffic: +23%
- Organic Blog Traffic: +53%
(September 2024 Year-over-Year Comparison)
- Organic Traffic: +22%
- Organic Blog Traffic: +59%
- Quote Form Submissions: +32%
(October 2024 Year-over-Year Comparison)
- Organic Traffic: +34%
- Organic Blog Traffic: +39%
- Quote Form Submissions: +30%
By transitioning from a national to a regional/state-level strategy, Thrive maximized the client’s ad performance, resulting in an industry-leading return on ad spend (ROAS) and consistently high ad click-through rates (CTRs).
(January – September 2023 vs. January – September 2024)
- Ad Clicks: +57%
- Conversions: +111%
- Conversions Value: +377%
- Click-Through Rate: +10%
(2023 vs. 2024)
- Conversions: +30%
- Conversion Rate: +29%
- Click-Through Rate: 17%
- Impressions: +2.1M
- Cost Per Conversion: -18%
- Clicks: +360,437
- Average Monthly PPC Leads: +7,806
These improvements in digital performance translated directly to the client’s financial success. The partnership has driven revenue growth from $200K to $2M annually.
With open enrollment on the horizon, we project an additional $1 million in revenue, further solidifying Thrive’s role as a vital partner in the client’s digital strategy.
The Execution
Thrive took a comprehensive and systematic approach, which involved:
Building a Lead Engine
Thrive’s web development experts built a high-performance website and implemented sophisticated API tracking that fed directly into the client’s CRM. This setup provided invaluable transparency, allowing the client to pinpoint the exact source of each lead down to the specific platform.
Unlocking the Power of Data-Driven PPC
Our initial PPC campaign followed the client’s directive for a national focus. However, once we analyzed the data, we identified massive untapped potential by segmenting campaigns regionally. This allowed us to optimize for local audiences, dramatically improving CTR, conversion rates and ROAS.
A Holistic Approach to Organic Growth
Beyond paid search, Thrive expanded its services to include a comprehensive SEO strategy, propelling the client’s organic visibility. We also managed the client’s organic social presence, ensuring a multi-channel approach to elevate brand awareness and engagement year-round, not just during peak periods.
Content Development
Producing blog content was challenging as the client had very stringent legal requirements in the health space. Thrive’s SEO experts and content specialists worked closely with the client’s legal team to create authoritative content.
The client’s blog content performed quickly for this client, as we were working with a highly authoritative website that hadn’t yet capitalized on that strong authority. Blog posts started ranking for several hundred (and sometimes thousands) keywords within 1-2 months.
Organic Social Media Marketing
The client’s social media strategy was revamped with a clear purpose for each platform. Facebook and Instagram campaigns were tailored for user acquisition, while LinkedIn efforts focused on agent recruitment.
A consistent posting schedule of three times per week was established, with content carefully crafted to engage specific audience segments, particularly younger demographics and women as primary healthcare decision-makers.
Through targeted content on the respective platforms, there was a measurable increase in both user and agent signups. Engagement rates saw a significant boost due to useful, helpful content tailored to each audience segment. Additionally, the posts encouraged comments, shares and conversations, particularly around healthcare options and insurance decision-making.
By customizing strategies to the client’s evolving needs and leveraging both paid and organic channels, we delivered measurable results and positioned the client for sustained growth well into the future.
