Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Advertising
Web Design &
Development
From the Client
“Thrive has been outstanding to work with from the start. The team worked to truly understand our goals, set a strong strategy to reach them, and have been responsive as we’ve asked for adjustments. Their work has led to significant growth for our practice, including increases in revenue, additional office space, and a larger team of clinicians. I highly recommend them!”
Project Overview
Tandem Psychology, a group of licensed psychotherapists in Chicago, sought Thrive Internet Marketing Agency’s digital marketing expertise to boost its lead generation efforts.
Thrive’s web marketing experts conducted comprehensive search engine optimization (SEO) and pay-per-click (PPC) advertising audits to identify critical areas for improvement. Because the client’s website and ad account were new, we had a clear foundation to work from and found opportunities to close the gap in the market.
Through Thrive’s efforts, Tandem Psychology saw an impressive 500% increase in organic traffic year-over-year and a 116% boost in lead form submissions.
The success of these results led the client to expand its office space to accommodate its growing client base. Additionally, with Thrive’s optimized SEO strategy, Tandem was able to pause PPC without losing momentum in lead generation, maximizing its cost savings.
The Results
+241%
Total Traffic
+500%
Organic Traffic
+272%
New Website Users
+116%
Lead Form Submissions
Before partnering with Thrive, the client faced several critical challenges, including capacity constraints, client turnover and difficulties with market penetration. At the time, Tandem Psychology experienced client turnover due to a former employee’s actions, creating a pressing need for a better client acquisition strategy to sustain the business.
Additionally, due to the time-intensive nature of its services, the practice could only accommodate a limited number of clients, making it crucial to balance growth with service capacity.
Thrive worked closely with the client to develop a tailored strategy, combining SEO, PPC and a custom web build to improve its digital presence and attract new clients effectively. This resulted in an increased client base, improved revenue and business expansion.
(2023 vs. 2024)
- Monthly Traffic: +242%
- Pageviews: +128%
- Organic Clicks: +467%
- Organic Click-Through Rate: +9%
- PPC Cost Per Click (CPC): -24%
- PPC Clicks: +32%
- Organic Impressions: +384%
- Monthly Leads: +132%
(July – September 2023 vs. July – September 2024)
- Total Traffic: +164%
- Organic Traffic: +363%
- Total Users: +185%
- New Users: +192%
- Conversions: +39%
- Organic Conversions: +59%
- Mobile Conversions: +63%
- Phone Actions: +194%
- Map Views: +277%
- Website Actions: +103%
- Search Views: +509%
Thrive maintained consistent communication with the client, keeping us informed of how their physical business was doing in relation to the data we saw. This allowed us to make the right adjustments in our strategy to achieve the client’s goals.
The Execution
Thrive developed a comprehensive digital marketing strategy tailored to the client’s unique needs. This involved:
Web Design and Development
We started by understanding the client’s goals, challenges and buyer personas. Our web developers leveraged this data to build a user-friendly website that checked the boxes on a lot of the conversion rate optimization (CRO) elements needed for a successful website. This allowed us to focus on driving qualified traffic to the website.
Search Engine Optimization (SEO)
Thrive implemented on-page and technical SEO strategies to increase organic traffic. This included backlink building and regularly publishing blog posts written by the client and optimized by Thrive’s team, helping the site rank for relevant keywords. Thrive also utilized Google Business Profile to boost local presence and visibility.
In doing so, we saw increased traffic, leads and a decreased cost per click on PPC. We reached a point when SEO was strong enough to put PPC on hold as our SEO efforts kept the client’s capacity full.
Pay-Per-Click (PPC) Advertising
Our PPC specialists worked closely with the client to ensure we understood its target audience. We focused on finding the highest-converting keywords to maximize our ad spend and ongoing bid adjustments and targeting. We also constantly looked at low performers and removed them while adjusting our bid strategies to keep up with the competition.
Additionally, Thrive noticed that the client didn’t have someone answering the phones. Instead, the phone rang until it went to voicemail, where the user would leave a message and wait to get a call back. We set the calls straight to voicemail to prevent users from dropping off while it’s ringing. This was big as the client has a 100% close rate on all calls.
When Tandem Psychology started with us, they were happy to keep the business at the same size and maintain it, thinking it was all it was capable of. With leads increasing, the client felt confident getting additional office space to expand and is looking at growing the business even more.
Thrive continues to work with Tandem Psychology, focusing on reducing ad spend and supporting their further business expansion.
