Thrive Services Used
Project Overview
This storage and fulfillment solution provider offers seasonal storage, load reworking, cross-docking and short- and long-term storage to businesses throughout Nashville and the Southeast. The company enlisted Thrive Internet Marketing Agency’s SEO and PPC advertising services to optimize its website performance and generate more leads and conversions.
With an effective local search strategy, content optimization and paid advertising tactics, Thrive has helped the company obtain a 34% increase in conversions and a 25% decrease in cost per acquisition (CPA).
The Results
+34%
Conversions
-25%
Cost Per Acquisition (CPA)
+27%
Conversion Rate
-5%
Cost-Per-Click (CPC)
The client has a wide variety of services, so we had to do a thorough on-site optimization and set up dynamic search ads campaigns to catch all the relevant search terms. This strategy has allowed us to find negative phrases to add across the account and, ultimately, improve site visibility in local search results.
Our combined SEO and PPC efforts resulted in remarkable growth year-over-year (YoY):
- Sessions: +1,242
- Total Users: +1,016
- New Users: +988
- Conversions: +1,063
- Engagement Rate: +58%
- Desktop Users: +59%
- Google Ads Click-Through Rate (CTR): +5.6%
- Mobile Users: +41%
- Organic Conversions: +66%
- Desktop Conversions: +59%
- Mobile Conversions: +41%
- Impressions: +15,877
The Execution
The client was very clear with their expectations when they came to Thrive. They wanted a timely (within 1-2 business days) turnaround on communication and consistent updates and touchpoints.
Additionally, they chose Thrive because they wanted a digital marketing agency that brings ideas and solutions to the table and not only implementations and identifiable business growth.
We worked closely with the client to ensure all marketing objectives and efforts aligned with their goals. Our SEO and PPC marketing strategies involved:
- Search Engine Optimization
Initially, the site wasn’t sound from a technical and on-page SEO perspective. There was a lack of content and their existing content wasn’t optimized for the potential keywords.
We fixed all the technical and on-page SEO issues and optimized the content for all the storage service pages. We also fixed all the major issues with the theme and page speed.
- Pay-Per-Click Advertising
The account was set to a manual bid strategy to keep costs lower, but we made the switch to automated bidding to maximize the number of leads coming in. We also set up a dynamic search ads campaign to find negative phrases to add across the account.
