Thrive Services Used
Search Engine
Optimization (SEO)
Project Overview
This health and fitness company specializing in endurance training engaged in an SEO-focused partnership with Thrive Internet Marketing Agency to improve its digital presence. The client’s primary goal was to secure page-one rankings on the SERPs and better keyword performance.
Thrive implemented a comprehensive SEO strategy to strengthen the client’s search visibility and improve overall performance. Despite tracking issues due to the new cookie update, the partnership yielded impressive results. Keyword rankings significantly increased by 47% year over year (YoY) and new users surged by a staggering 179,768% YoY.
The Results
+100%
Conversion Rate YoY
+374,194%
Organic Traffic YoY
+86,332%
Sessions YoY
+179,768%
New Users YoY
The client’s organic visibility and online performance have grown significantly throughout the partnership. Thrive saw a healthy trend in referring domains and backlink growth. Backlinks grew by 13,600 compared to the previous year, and referring domains increased by 177.
By leveraging targeted SEO strategies, Thrive was able to drive more organic traffic and boost user engagement.
(January – September 2023 vs. January – September 2024)
- Search Impressions: +1,569%
- Website Clicks: +1,378%
- Sessions: +86,332%
- New Users: +179,768%
- Engagement Rate: +19%
- Conversions: +100%
- Organic Conversions: +100%
- Organic Traffic: +374,194%
The Execution
The first month of the client’s ongoing SEO campaign was focused on foundational tasks. These included a performance data analysis and in-depth technical audits.
We leveraged the insights from these audits to implement a data-driven SEO strategy. This involved:
Technical SEO and Indexation Fixes
The client’s website suffered a loss in visibility, which affected the indexing of priority keywords. Thrive conducted a thorough technical optimization to enhance the site’s crawlability and overall technical health.
Keyword Mapping and Optimization
Since the client was not open to creating new content for the website, a detailed keyword mapping and optimization strategy was implemented. Thrive’s SEO experts optimized the client’s existing blog content, targeting important search queries and enhancing user engagement.
Category Page Optimization
Thrive optimized the site’s category pages, which helped improve the relevance of content for specific topics and enhanced the site’s authority.
Backlink Strategy
Thrive initiated an ongoing backlink submission strategy aimed at building domain authority.
Page Speed Optimization
Continuous optimization of the website’s page speed ensured a better user experience and improved SEO rankings.
