Thrive Services Used
Project Overview
This Mexican shoe company approached Thrive Internet Marketing Agency to have its email designs revamped. Thrive was also tasked to create a comprehensive digital marketing strategy to build brand awareness and drive more conversions.
Our web marketing experts worked closely with the client to overhaul the email designs to match the look and feel of its website and provide a cohesive experience from the site to the email. We took a holistic approach to marketing, implementing search engine optimization (SEO), email marketing design, paid advertising and social media marketing best practices to deliver profitable results.
Thrive’s strong online marketing campaign helped the company obtain more valuable leads and conversions, generating a 397% improvement in ad conversions year-over-year (YoY), a 144% increase in return on ad spend (ROAS) and a 279% increase in new website users YoY.
The Results
+129%
Instagram
Engagement Rate
+144%
Return on Ad
Spend (ROAS)
+397%
Ad Conversions
Year-over-Year
+279%
New Website Users
Year-over-Year
The client came to Thrive needing a consistent and clear marketing strategy to achieve its goals. They wanted to be highly involved in the marketing process, knowing the “whys” and “so what” of data and insights to ensure they do not become a bottleneck.
Besides performing deeper key performance indicator (KPI) analysis and closely monitoring eCommerce and campaign-related metrics, Thrive’s skilled digital marketing team developed and implemented several critical optimization and marketing strategies that exceeded projected goals.
PPC ADVERTISING
May 2022 – August 2023
- Return on Ad Spend (ROAS): +144%
- Ad Conversions: +375%
- Conversion Rate: +18%
- Cost-Per-Click (CPC): -35%
July 2022 vs. July 2023
- Ad Conversions: +397%
- Average Cost-Per-Click: -51%
- Campaign Clicks: +288%
Design
Product Launch Template:
The Execution
Thrive’s digital marketing experts audited the shoe company’s current web marketing tactic and identified key areas of opportunity across platforms.
Our strategies involved:
- Building out quality backlinks that have the highest impact in the shortest time frame
- Creating relevant content around keywords that increase traffic and brand reach online
- Optimizing Google Business Profile
- On-page optimization
- Retargeting warmer audience segments and encouraging them to convert
- Launching social media follower growth campaigns
- Organic post boosting
- Curating and maintaining consistent branding across channels
- Posting at least one FB/IG reel per week
- Setting up a supplemental feed to segment products by gender, age and material use
- Running a Performance Max campaign using an automated value-based bidding strategy
- Partnering with influencers in their niche to do giveaways
After analyzing the client’s personality, we opted for weekly 15-minute meetings. This has helped us build rapport and keep the client in the loop. We also do quarterly meetings with the strategists to highlight results from the past quarter and refresh the strategies.