Thrive Services Used
Search Engine
Optimization (SEO)
Project Overview
A locally owned and operated cleaning service provider in NYC sought Thrive Internet Marketing Agency’s expertise to address a significant dip in organic search rankings following the December 2022 Google Spam Update.
Managing SEO across multiple metropolitan areas requires careful balancing of resources and priorities. Thrive developed a systematic approach to effectively targeting each market while maintaining overall site health.
Through a collaborative effort between Thrive and the client, the company’s local visibility has significantly improved. Monthly revenue doubled from an estimated $50K to $100K, matching the client’s best months historically. Thrive also generated a 4,805 increase in organic sessions and an impressive 21,825 boost in organic events.
From the Client
“Please keep doing exactly what you all have been doing. We’re shooting up for every single major KW in NYC, and we leapfrogged 2 of our biggest competitors for our biggest KWs.”
The Results
+$100K
Online Revenue
+3,985
Organic Users
+4,805
Organic Sessions
+21,825
Organic Events
Through data-driven local SEO and content cleanup, the client’s site gradually regained search visibility:
(January 2025 vs. December 2024)
- Organic New Users: +3,841
- Total Users: +3,985
- Organic Sessions: +4,805
- Organic Events: +21,825
- Organic Conversions: +246
Thrive’s continued SEO efforts enabled the client to achieve #1 rankings in Charlotte, leading to increased business investments and further efforts to improve its local visibility.
In April 2024, the client’s monthly revenue doubled from approximately $50K to $100K, matching its historical best performance.
The Execution
Upon starting the project, Thrive’s primary focus was restoring the client’s rankings following the December 2022 Spam Update, severely impacting its website.
Key strategies involved:
Technical SEO Cleanup
Thrive’s SEO experts conducted thorough technical audits to identify and resolve spam-related issues affecting the site’s performance.
Content Optimization
Thrive executed a complete blog page overhaul, removing irrelevant content and implementing a location-focused content strategy. Convincing the client to invest time and effort into revamping the blog was a big challenge, as it took time for the client to recognize the long-term benefits. Despite initial hesitations, the client’s trust in Thrive’s expertise resulted in a significant revenue boost once the content strategy was aligned with their target cities.
Local SEO Enhancement
Thrive developed a targeted approach to improve local search visibility. This resulted in the #1 ranking position in Charlotte, with notable ranking improvements in the Austin and Boston markets.
Thrive continues to partner with the client, maintaining transparent communication about the long-term nature of the recovery process and ensuring alignment on goals and expectations.
