Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Marketing
Paid Social Media
Advertising
Email Marketing
Project Overview
Midway Sports, a sports equipment and apparel company in Florida, enlisted Thrive Internet Marketing Agency to expand its marketing efforts to new channels and boost eCommerce performance.
Thrive focused on search engine optimization (SEO), email marketing and paid advertising to capture new customers, increase repeat purchases and build a strong digital presence. This multi-faceted approach led to significant gains across all key performance metrics for Midway Sports.
Within the first three months of going live, automated emails captured over $42,000 in sales, and our newly created templates for the weekly email campaigns generated nearly $20,000 in revenue.
Additionally, the client saw notable month-over-month (MoM) performance improvements, generating a 97% increase in ad conversions, a 51% boost in organic revenue and an impressive 82% uptick in website purchases.
The Results
+97%
Ad Conversions
+$42K
Sales in the First 3 Months
+51%
Organic Revenue
+82%
Website Purchases
Thrive’s comprehensive digital marketing strategy yielded impressive results for the client:
Search Engine Optimization
(July vs. August 2024)
- Organic Traffic: +76%
- Sessions: +14%
- New Users: +122K
- Conversions: +28%
- Events: +29%
- Organic Revenue: +51%
Pay-Per-Click (PPC) Marketing
(July vs. August 2024)
- Ad Clicks: +55%
- Conversions Value: +51%
- Average Cost Per Click: -15%
- Ad Click Through Rate: +28%
- Ad Conversions: +97%
Paid Social Media Advertising
(July vs. August 2024)
- Adds to Cart: +65%
- Checkouts Initiated: +90%
- Website Purchases: +82%
- Landing Page Views: +12%
- Post Engagement: +8%
- Click-Through Rate: +30%
- Cost Per Purchase: -14%
- Website Purchase Value: +76%
Email Marketing
1
First Email Campaign
Still Shopping?
- Email Open Rate: 53%
- Click-Through Rate (CTR): 5%
- Orders: 108
- Sales: $15K
2
Second Email Campaign
Psst! Make your day by saying YES to yourself!
- Email Open Rate: 50%
- Click-Through Rate (CTR): 4%
- Orders: 53
- Sales: $7.9K
3
Third Email Campaign
Hurry! Your cart is about to expire!
- Email Open Rate: 48%
- Click-Through Rate (CTR): 4%
- Orders: 66
- Sales: $19.1K
The Execution
Initially, Thrive launched Google Ads and paid social campaigns to boost relevant traffic and sales. While performance dipped at the start, the team quickly adjusted its approach, leading to a steady increase in return on investment (ROI).
SEO played a critical role in ensuring long-term organic growth. Thrive’s SEO experts worked closely with Midway Sports’ in-house IT professional to ensure smooth strategy execution and more efficient completion of SEO tasks.
Having previously done no email marketing, we started Midway Sports on Omnisend (an eCommerce email marketing and SMS platform), set up basic automation to capture lost sales and implemented a regular content strategy.
