Thrive Services Used
Search Engine
Optimization (SEO)
Project Overview
Liberty Moving, a moving company based in New York, partnered with Thrive Internet Marketing Agency to grow its brand presence in New York, New Jersey and Connecticut. The company approached Thrive a few months after launching its new website with a previous company that had severely hurt its organic rankings due to improper sitemap implementation.
Thrive took a local search engine optimization (SEO) approach and focused on building service location pages to improve the client’s organic search rankings across target locations. It took six months to see growth in a down market, but with consistent and laser-focused optimization, Liberty Moving saw significant improvements month over month (MoM).
Form fills and submissions grew by 70%, providing a steady stream of potential clients. Additionally, the company gained a 135% increase in the top 10 keyword rankings and went from being positioned below the second page for “Queens Moving Company” to the 3rd position.
The Results
+70%
Form Fills and Submissions
+135%
Keywords in the Top 10
+1,457%
Top 5 Keyword Rankings (Year-over-Year)
+106%
Total Conversions From All Channels
With Thrive’s local SEO expertise, Liberty Moving saw remarkable improvement in rankings and conversions from all channels.
Keywords in the top 5 rankings grew from only 303 in March 2023 to 4,718 in March 2024 – a whopping 1,457% boost.
Organic Ranking Keywords: Top 5 Keywords
Total 5 Ranking: This is a measure of how many keywords that we are tracking are being reported in the first five organic listing. This is an aggregate number across all of the search engines.
From January 2023 to August 2024, the client saw a 135% uptick in keywords in the top 10.
Key Metric: Total Keywords in Top 10 of Search Results
Total Ranked Keywords: This represents the aggregate total number of keywords for which the website ranks in the top 10 of search results.
Total conversions from all channels also significantly increased month over month, generating a 106% growth in August 2024.
Key Metric 3: Total Conversions from All Channels
Leads: The number of tracked conversions for the business. The lead number may include contact form submissions, Google business profile phone call tracking, and any other key performance indicators that are relevant to the business.
The Execution
Thrive conducted a rankings and content audit to determine which pages generated the most organic traffic and identify high-priority keywords for which we needed to create new content. We used this data to develop and implement a local SEO strategy that involved:
- Monthly technical SEO audits to identify and fix ongoing issues
- Creating new, targeted content based on the identified high-priority keywords
- Optimizing existing content to improve relevance and search visibility
Thrive continues to work with Liberty Moving, focusing on long-term growth rather than quick wins.
