Thrive Services Used
Social Media
Advertising
Project Overview
This legal lead generation company specializes in connecting lawyers and law firms with potential clients through their dedicated websites.
The firm sought Thrive Internet Marketing Agency’s expertise to diversify its lead generation efforts, specifically targeting platforms like Facebook and Instagram as new avenues for lead acquisition.
Thrive’s data-driven approach yielded impressive results within only four months of collaboration. Leads grew by a staggering 1,067%, while the cost per lead (CPL) significantly dropped by 95%.
The Results
+1,067%
Leads
-95%
Cost Per lead
-47%
Total Ad Spend
+100%
Reach Year-Over-Year
By combining innovative strategies with data-driven campaign optimizations, as well as collaborative communication, Thrive helped the client achieve transformative outcomes.
Within a single month (July 2024 vs. June 2024), leads skyrocketed from three to 35 — an impressive 1,067% increase. Additionally, the CPL saw a dramatic decrease, dropping from $335.30 to $15.16 over the same period.
The client’s campaign reach also doubled year over year (July 2024 vs July 2023), enabling the firm to connect with a significantly larger audience. Despite achieving higher performance metrics, Thrive successfully reduced the client’s overall ad spend by 47%.
The Execution
Thrive provided comprehensive paid social media advertising services to help the client achieve its goals. Our strategies involved:
AI-Driven Video Content
Thrive recommended using artificial intelligence (AI) video tools to create engaging and informative videos that highlighted its mission and encouraged users to take action. These videos played a crucial role in increasing lead tracking and engagement rates.
Cost Optimization
Our paid social media team worked diligently to reduce the client’s CPL while scaling the lead volume. Through consistent monitoring and quick adjustments to the campaign strategy, Thrive significantly improved the client’s campaign performance.
Strong Client Collaboration
Regular communication through emails and meetings allowed us to collaborate closely with the client, refine strategies and implement new ideas quickly. This ensured alignment with the client’s evolving needs and built a strong foundation of trust.
By implementing the right strategies, Thrive exceeded the client’s expectations and helped build a sustainable framework for continued growth in its lead generation efforts.
