Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Advertising
Paid Social
Media Advertising
Project Overview
A premium kitchen and bath fixtures manufacturer partnered with Thrive Internet Marketing Agency to scale its eCommerce business from $3 million to $10-20 million.
To meet the client’s lofty revenue goals, Thrive revamped their social media campaigns, enhanced and expanded category-focused pay-per-click (PPC) advertising efforts, implemented a link building strategy and collaborated on content creation for collection pages.
Thrive’s multi-faceted approach resulted in an impressive 358% growth in paid social sales and a staggering 15% year-over-year (YoY) growth in organic sales.
The Results
+358%
Paid Social Sales
+330%
Return on Ad Spend (ROAS)
+15%
Organic Sales YoY
+55%
Ad Revenue
Thrive’s strategic campaign implementation drove significant growth for the company, improving its digital marketing performance across multiple channels.
Search Engine Optimization
From September to November 2024, Thrive observed a solid year-over-year improvement. Organic traffic has grown by 29%, while organic eCommerce revenue has risen by 15%. Additionally, organic keyword rankings on the search engine results pages (SERPs) have increased by 14%.
Organic keywords in the top 10 positions have also increased from 6,403 to 7,645 — a 19% boost within only three months.
Year over year report also revealed notable SEO improvements:
(Data from November 2023 vs. November 2024)
- Sessions: +135,640
- New Conversions: +1,188
- Organic Revenue: +$245,384
(December 2024 vs. December 2023)
- Sessions: +53%
- Total Users: +61%
- New Users: +58%
- Conversions: +30%
- Events: +284%
- Organic Revenue: +31%
- Google Business Profile Search Views: +34%
PPC Advertising
Thrive set up Dynamic Search Ad (DSA) campaigns to collect data on a wider range of search terms. Our PPC experts also tested and optimized bid strategies and ROAS targets. This resulted in:
(September – November 2024)
- Paid Traffic: +36%
- Ad Sales: +42%
- Ad Revenue: +55%
- Average Order Value: +9%
(December 2024 vs. December 2023)
- Ad Impressions: +1,896%
- Ad Clicks: +100%
- Ad Conversions: +113%
Paid Social Media Advertising
Thrive’s more granular targeting approach and tactical conversion optimization resulted in a massive increase in the client’s total conversions and the rate of conversions per ad served.
(September – November 2024)
- Conversions: +358%
- Conversion Rate: 682%
- Cost Per Acquisition: -62%
- Platform ROAS: +330%
Our paid social team had the opportunity to test new promotion campaigns and new segmented catalog categories. Within only three months, Thrive has seen significant improvement in the client’s ad performance:
Total
- Reach 448,832
- Engagement 63,407
- Clicks 19,629
- Conversions 1,026
- CVR 5.23%
- ROAS x28.41
Post Engagement Campaign
- “>Reach 99,014
- “>Impressions 182,315
- “>Engagement 41,861
- “>Ave. Cost Per
- “>Engagement $0.02
Leads Campaign(s)
- “>Reach 35,012
- “>Engagement 1,147
- “>Clicks 789
- “>Leads 110
- “>CVR 5.36%
- “>Purchases 28
- ROAS x2.85
Sales Campaign(s)
- R“>each 147,101
- E“>ngagement 4,820
- “>Clicks 4,250
- “>Conversions 134
- “>CVR 28.72%
- ROAS x42.06
The Execution
As a high-end kitchen and bath brand, the client faced stiff competition. Thrive implemented targeted SEO and paid advertising campaigns to enhance the company’s online visibility.
Our strategies involved:
Search Engine Optimization
Thrive’s SEO experts conducted a thorough campaign audit to assess the client’s site performance and identify opportunities for further optimization. Using this data, we executed a comprehensive link building strategy which helped increase the client’s domain authority and search rankings. We also developed SEO-optimized content for collection pages, ensuring key products and categories were easily discoverable through search engines.
PPC Advertising
Thrive identified high-intent keywords and refined audience segmentation to ensure the PPC ads reached potential customers at the right stage of the buying process. Within the first two months, the team successfully scaled up PPC ad budgets, achieving rapid growth while maintaining strong efficiency metrics. The focus on high-converting search terms helped the client maximize its paid search impact and sustain consistent revenue growth.
Paid Social Media
Thrive’s social media experts launched highly targeted paid social media campaigns to increase brand awareness and drive conversions. Additionally, Thrive introduced follower growth campaigns to expand the company’s social media presence and enhance engagement with potential customers.
One of the major challenges identified was lead tracking accuracy, as the client did not fully trust its existing analytics tools. To resolve this, Thrive implemented direct lead sign-up campaigns, ensuring all leads were accurately attributed and counted directly within the platform. Doing so not only reassured the client but also improved tracking reliability and conversion optimization.
With Thrive’s expertise and data-driven approach, the client is well-positioned to achieve its ambitious revenue targets and continue its upward trajectory in the premium kitchen and bath market.
