THRIVE SERVICES USED
Thrive Internet Marketing Agency was tapped to manage the paid advertising campaigns of a popular jewelry subscription company in the United States. The client needed help increasing its monthly purchases while maintaining or decreasing its current cost per acquisition (CPA) of $3.55.
Within the first month of the partnership, we saw a 65.5 percent increase in purchase actions and a 4.6 percent decrease in CPA. Additionally, our digital marketing team has helped the client expand its market into the U.K. and Canada, generating more purchases month-over-month (MoM).
Social Media Advertising Results
Impressions
Cost Per Click
Landing Page Views
Cost Per Add Payment Info
Cost Per Landing Page View
Cost Per Purchase
Pay Per Click Marketing Results
Impressions
Clicks
Average Cost Per Click
Conversions
The Execution
To achieve the client’s goal of increasing purchases quickly while also strategizing for longer-term success, we performed an extensive account audit and presented several opportunities for scaling on a 30/60/90 day approach.
Our paid advertising strategies involved:
- Scaling budgets and bids
- Adding UTM parameters for better tracking within Google Analytics
- Eliminating high rates of overlap in various campaign audience targets
- Adding video campaign with general interest audience
- Adding video views audience into retargeting
- Testing various lookalike audiences, holiday interest targets and themed creatives
- Incorporating customer testimonials on landing pages
- Crafting more descriptive ad copy
