Thrive Services Used
Pay-Per-Click (PPC)
Advertising
Project Overview
This home interior and exterior painting company partnered with Thrive Internet Marketing Agency to enhance its lead generation efforts through pay-per-click (PPC) advertising.
The company sought to drive qualified leads for its call center, following a strong recommendation from a service company that was having great success with lead generation campaigns at Thrive.
Thrive implemented a series of optimized campaigns to improve the client’s ad performance and drive measurable growth. Within only the first few months, our partnership yielded remarkable results. Ad conversion value increased by a staggering 332% and generated an exceptional 3,800% growth in branded campaign performance.
The Results
+332%
Ad Conversion Value
+60%
Click-Through Rate
+3,800%
Branded Campaign Performance
+210%
Ad Impressions
The company has experienced tremendous success since partnering with Thrive:
- Achieved an impressive 332% increase in conversion value from November to December 2024.
- Improved click-through rate (CTR) by 60% from October to November 2024.
- Generated an exceptional 3,800% growth in branded campaign performance comparing Q4 to Q3 of 2024.
- Increased impressions for “painting near me” searches by 210% in December 2024.
The Execution
Thrive’s strategy revolved around enhancing the client’s PPC and Google Ads campaigns. Our PPC experts targeted the most relevant search queries and optimized ad copy and landing pages to convert visitors into leads.
Thrive’s approach included:
Targeted Keyword Campaigns
Our team identified high-value keywords in the home services and painting industry to ensure the client appeared in front of the right audience.
Ad Copy Optimization
Thrive’s experts regularly tested and refined ad copy to ensure the messaging was compelling and addressed customer pain points.
Geographical Targeting
Geo-targeted campaigns were launched to attract homeowners in areas where the client’s services are most in demand, boosting local reach, visibility and influence.
Budget Allocation and Bid Strategy
The team continuously monitored ad spend, adjusting bidding strategies to ensure the best return on investment (ROI) for each campaign.
These strategies led to significant improvements in the client’s visibility and a notable increase in conversions.
