Thrive Services Used
Social Media
Advertising
Project Overview
Holyland Marketplace, an online store selling mainly Christian and Jewish religious items and paraphernalia, partnered with Thrive Internet Marketing Agency to grow its online customer base. Despite an extensive product catalog and a loyal customer base, the brand struggled to effectively reach and convert new audiences through paid social channels.
Thrive has been the driving force behind Holyland Marketplace’s paid social media success. Our team’s creative strategies and data-driven optimization efforts delivered an impressive 558% increase in purchases and a 280% boost in conversion rate.
In addition to the continued campaign success, Thrive has built a strong foundation with the client by fostering an open and transparent partnership and ensuring its needs were consistently met.
From the Client
“From the moment we engaged with Thrive, it was clear that, despite being new to our industry, they displayed a remarkable ability to adapt and learn, gaining a profound understanding of our unique needs. This capacity for quick adaptation and learning was truly impressive, and Marizanne, our senior account manager, played a pivotal role in this achievement.
Marizanne’s exceptional attention to detail and dedication have exceeded our expectations. Thrive Agency consistently provides top-notch service, with Marizanne going above and beyond to ensure that every aspect of our social media strategy is well-planned and executed flawlessly.
What sets Thrive Agency and Marizanne apart is their remarkable ability to deliver tangible results. Their strategies have significantly boosted our online presence, engagement, and conversion rates. If you’re searching for a social media agency that combines industry expertise, high-quality service, and a proven track record of delivering results, Thrive Agency is your answer. We’re not only satisfied but grateful to have them on our side, and we look forward to continuing our successful partnership.”
The Results
+558%
Purchases
-47%
Cost Per Acquisition (CPA)
+50%
Return on Ad Spend (ROAS)
+280%
Conversion Rate
Through Thrive’s strategic approach, Holyland Marketplace experienced remarkable improvement in its eCommerce performance.
A year-over-year comparison (January – October 2023 vs. January – October 2024) showed an impressive 280% boost in conversion rate and a 50% uptick in return on ad spend (ROAS). Thrive also successfully increased purchases by 558% while reducing the cost per acquisition (CPA) by 47%.
By constantly testing and refining the campaign, the team consistently drove better performance and delivered a significant return on investment (ROI).
(Facebook Ads Report: September 2024 vs. October 2024)
- Impressions: +16%
- Reach: +49%
- Cost Per Click: -4%
- Purchases Conversion Value: +22%
- Purchase ROAS: +23%
(September – October 2023 vs. September – October 2024)
- Purchases: +102%
- Purchases Conversion Value: +88%
- Cost Per Purchase: -15%
- Purchase ROAS: +9%
The Execution
Thrive’s social media experts developed a comprehensive paid social media strategy tailored to the client’s unique business needs and target audience.
We prioritized the following tactics:
Broad Audience Targeting With High-Volume Traffic
Thrive began with a broad, interest-based audience targeting approach to drive a high volume of website visitors at an efficient cost. We also used carousel and video ad formats to showcase as many products as possible. This strategy allowed us to build traffic audiences for retargeting deeper down the funnel.
Meta Shopping Campaign
Thrive launched a Meta Shopping Campaign alongside traffic campaigns, using broad prospecting targeting parameters. This helped establish a highly engaged, intent-driven customer base.
Niche Targeting
As performance improved month over month, Thrive pivoted from broad to more niche targeting. This included lookalike audiences, customer lists and retargeting efforts aimed at users with high purchase intent. This transition involved refining our ad formats to focus exclusively on shopping ads and aligning our messaging with sales-focused ad copy to maximize conversions.
Increased Budget for Busy Seasons
Thrive tested higher budgets during religious seasons and holidays, capitalizing on the peak shopping periods. The positive results in 2023 led to an even larger budget allocation for 2024, increasing the potential for an even greater return.
Thrive’s ability to quickly adapt to the campaign’s specific needs, coupled with strategic insights and a hands-on approach, has solidified a long-term, trusted partnership with the client.
