Thrive Services Used
Paid Social Media Advertising
Pay-Per-Click (PPC)
Marketing
Project Overview
This heavy-duty parts supplier for truck, bus and off-road equipment applications needed a trusted digital marketing partner to rebuild its paid advertising strategy.
After being locked out of its Meta Ads accounts due to a security breach, the client sought Thrive Internet Marketing Agency’s expertise to reestablish its advertising campaigns and surpass the 1,000% return on ad spend (ROAS) it had previously achieved.
Thrive worked closely with the company to rebuild its social media presence and expand into new ad platforms. Within only six months, Thrive’s paid advertising strategy resulted in a 23X ROAS and an impressive $350K ad revenue for the brand.
The Results
23X
Return on Ad Spend (ROAS)
$350K
Ad Revenue
+30K
Landing Page Views
+1,092
Website Purchases in 6 Months
The company’s short-term goal was to see a 10X ROAS during peak months, and its long-term objective was to flatten the curve of its traditionally slow seasons, which Thrive delivered.
In six months, the client saw exceptional revenue growth and engagement:
- Ad Revenue: +$350K
- Landing Page Views: +30K
- Website Purchases: +1,092
Paid Social Media Advertising
(Data from August 2024)
- Total Impressions: +412,597
- Ad Reach: +97,360
- Ad Clicks: +9,580
- Website Purchases: +204
- ROAS: 8.77X
- Website Purchase Value: $61.4K
- Total Page Likes: +477
- Ad Conversions: +41
- Ad Revenue: $12.4K
Pay-Per-Click (PPC) Marketing
(Data from August 2024)
- Ad Clicks: +33,432
- Impressions: +1.9M
- Ad Revenue: $150.7K
- Total Purchases: +1,300.18
- Phone Calls: +7%
Programmatic Advertising
(June 2024 vs. August 2024)
- Ad Clicks: +75%
- Impressions: +69%
- View Revenue: +100%
Beyond the impressive numbers, Thrive developed a strong relationship with the brand, helping them navigate new advertising platforms and strategies.
The Execution
Our team reconfigured the client’s Meta Ad account and set up a new product catalog and a wide targeting net with a full-funnel approach. The client initially wanted to just focus on conversions with a remarketing campaign. However, we also set aside a budget for the top-of-funnel (TOF) and middle-of-funnel (MOF) ads, which helped the client build new audiences and drive more conversions.
Thrive also recommended testing out AdRoll, where the Paid Social team saw a huge opportunity to complement our efforts on Meta, something the client had never tried before. We were already seeing a huge ROAS, and after we launched ads on AdRoll, we achieved similar results that improved over time.
The success of this campaign has paved the way for a long-term partnership, with the client thinking of hiring additional services to grow their digital presence even further.
