Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Marketing
Project Overview
Wiles Law is a full-service estate, tax and business planning law firm based in South Carolina. They partnered with Thrive Internet Marketing Agency to boost its lead generation efforts through search engine optimization (SEO) and pay-per-click (PPC) marketing.
Thrive’s SEO and PPC teams worked closely to ensure alignment between strategy and expectations. Their combined efforts resulted in a 60% increase in conversions, a whopping 2,563% boost in ad impressions and a 62% uptick in new website users.
Our ability to adapt strategies, focus on high-impact channels and maintain clear communication with the client has been instrumental in achieving these results. We remain committed to the client’s continued success and consistent growth as we move forward with the partnership.
From the Client
“I have been impressed with the professional and hardworking team that Thrive has! They are a great team with consistent and dependable communication. Thank you!”
– Leslie Banta
The Results
+60%
Conversions
+520%
Ad Clicks
+62%
New Website Users
+2,563%
Ad Impressions
Through strategic collaboration and campaign execution, Thrive helped the law firm achieve impressive growth in both organic and paid search performance.
SEO Results
(December 2023 – February 2024 vs. March – May 2024)
- Organic Sessions: +53%
- New Users: +62%
- Total Users: +60%
- Conversions: +60%
(April vs. May 2024)
- Sessions: +200%
- Organic Sessions: +49%
- New Users: +172%
- Total Users: +167%
- Phone Actions: +7%
(June – August 2024)
- Organic Traffic: +47%
- Total Events (All Mediums): +92%
- Organic Conversions: +21%
- Positive Keyword Movements: +68%
PPC Advertising
(December 2023 – February 2024 vs. March – May 2024)
- Impressions: +2,563%
- Clicks: +520%
- Cost Per Click: -83%
- Conversions: +5%
(June – August 2024)
- Paid Traffic: +61%
- Conversions: +10%
- Conversion Rate: +74%
The Execution
After a comprehensive audience analysis and campaign audit, we found that the law firm’s ideal target audience was not actively engaged in social platforms. We recommended canceling the client’s organic social media marketing services and focusing on SEO and PPC.
Thrive’s SEO and PPC strategies involved:
Search Engine Optimization
Thrive’s SEO team focused on optimizing the law firm’s website to improve organic search visibility, ensuring it ranked highly for keywords related to estate planning, tax strategies and asset protection. We also implemented on-page optimizations and created SEO-optimized content to attract the firm’s target audience.
PPC Marketing
We launched targeted paid ads to drive qualified traffic to the client’s website and generate leads. Our PPC team focused on high-intent keywords and locations with the highest client potential.
By reallocating the client’s budget from underperforming social media channels to PPC and SEO, we drove immediate traffic and conversions and laid the foundation for its long-term organic growth.
