Thrive Services Used
A/B Testing
Conversion Rate
Optimization (CRO)
Project Overview
A DNA testing center contacted Thrive Internet Marketing Agency to run split tests for its homepage messaging and buttons and determine which versions would drive higher conversion rates.
The A/B test results revealed that optimizing the above homepage elements produced higher conversion rates than the original.
The Results
+21%
Conversion Rate (Homepage Messaging)
+186%
Conversion Rate (Homepage Buttons)
Variant 2 increased clicks to the button that leads to the scheduling page. It also produced a higher conversion rate of 21.24%, with an 85% level of confidence.
The variant increased clicks to the button that leads to the scheduling page. It produced a higher conversion rate of 18.58% versus the 17.57% for the original version, with an 85% level of confidence.
The Execution
Here’s a closer look at the A/B testing process and results for each on-page element:
Homepage Messaging
Original
Variant 1
Variant 2 (Winner)
Homepage Buttons
Original
Variant (Winner)
