Thrive Services Used
Amazon Pay-Per-Click
(PPC) marketing
Paid Social
Media Advertising
Project Overview
DizzyStop is a recognized health and wellness company that manufactures all-natural herbal supplements to manage dizziness, imbalance, vertigo and motion sickness. The client reached out to Thrive Internet Marketing Agency to increase sales through strategic Amazon PPC and paid social media advertising.
Since taking over the company’s advertising campaigns in April 2021, we have generated a 80% increase in new-to-brand orders or ad-attributed purchases made by new customers, a $155,446.75 worth of sales and 2.83X average return on ad spend (ROAS).
The Results
+80%
New-to-Brand Orders
+20%
Units Ordered
+70%
Sessions
+65%
Page Views
Thrive’s advertising campaigns focused on building better brand recognition for the client and increasing its Amazon market share. We performed extensive research and analysis to determine opportunities to grow sales and used this data to launch highly-targeted advertising campaigns.
Our Amazon PPC campaigns boosted the client’s year-over-year (YoY) sales by 20% and generated a $26.81 average sales per order item. Thrive’s paid advertising campaigns have also helped the company achieve steady growth, improving its return on ad spend by 2.83X and driving a total of 5,470,130 impressions and 14,329.36 total product sales in December.
Key Metric: Total Product Sales
Overall, our combined Amazon PPC and paid social media advertising efforts resulted in:
- Units Ordered (YoY): +6,242
- Sessions (YoY): +32,856
- Click-Through Rate (CTR): +.33%
- Orders: +3,013
- Page Views (YoY): +45,328
- Advertising Cost of Sale (ACoS): 35.30%
- Clicks: +17,867
These impressive campaign results allowed us to gain the client’s trust and strengthen our brand relationship. What started as a 6-month contract turned into a long-term partnership with Thrive as the company signed on for more services.
The Execution
We performed a comprehensive account audit and discovered that the client’s Amazon product detail pages did not offer content to shoppers that allowed them to make informed buying decisions. After a month of the new copy getting loaded, we started to see an upward sales growth trend on both Amazon PPC and organic marketing efforts. Amazon shoppers have also become more engaged with the client’s products.
Additionally, our advertising strategy heavily involved monitoring several key performance indicators (KPIs), including new-to-brand customers, sales, advertising cost of sales (ACoS), return on ad spend (ROAS) and sales ranking.
To discover new opportunities for sales, we implemented growth-driven advertising strategies that involved:
- Competitor analysis
- Keyword targeting
- Testing of affinity campaigns
- Sponsored Brand Ads targeting
- Retargeting campaigns geared towards new-to-brand competitors
- Leveraging long-tail keywords that have low traffic/cost but high conversions
- Amazon Posts management
