Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Advertising
Organic Social Media
Marketing
Paid Social Media
Advertising
Project Overview
Berryman Products, an established name in the automotive care and maintenance industry, partnered with Thrive Internet Marketing Agency with three clear objectives: to enhance its digital presence, drive brand awareness and increase in-store and website traffic.
In such a competitive industry, the client needed a holistic digital marketing strategy to stand out and achieve its goals. As a result of Thrive’s strategic web marketing efforts, Berryman Products achieved impressive growth across all channels, generating a whopping 1,123% increase in new users, a 1,474% boost in social media page views and a 152% uptick in paid ad click-through rate (CTR).
The Results
+152%
Ad Click-Through Rate
+1,123%
New Users
+1,474%
Social Media Page Views
+1.2M
Social Media Post Engagements
Despite a strong retail presence in major auto parts stores such as AutoZone and O’Reilly and across online platforms like Amazon, the client wanted to boost its visibility and engagement with automotive professionals, DIY enthusiasts and car owners.
Thrive’s multi-channel approach positioned Berryman Products as a trusted authority in the automotive care industry and throughout this collaborative partnership, the client has achieved impressive results.
With a vigorous content strategy and targeted keyword optimization, Thrive significantly improved the client’s organic visibility and attracted new users:
(January – June 2023 vs. January – June 2024)
- New Users: +1,128% (11,745 vs. 145,931)
- File Downloads: +32% (608 vs. 805)
- Keyword Ranking Profile: +33% (12.1K vs. 16.1K)
(June 2022 – June 2023 vs. June 2023 – June 2024)
- New Users: +2,407%
Thrive’s PPC campaigns focused on increasing web traffic and optimizing ad performance. By adjusting the client’s budget and testing new campaign types, we delivered a higher click-through rate (CTR) at a lower cost:
(January – June 2023 vs. January – June 2024)
- Paid Traffic: +15%
- CTR: +152%
- Cost Per Click: -43%
Our social media team also drove increased levels of user engagement across social media channels and helped the client grow its follower base:
- Social Media Engagement: +55%
- Total Meta and Instagram Impressions: +439,214
- Followers: +10%
- Page Views: +1,474%
Finally, through tailored targeting, including lookalike audiences and strategic ad placements, the client achieved a substantial increase in impressions, post engagements and video views:
- Impressions: +112%
- Ad Reach: +92%
- Post Engagements: +1.2M
- Page Visits: +160%
- Video Views: +2.6M
- Landing Page Views: +48%
The Execution
Thrive’s multi-channel marketing strategy involved SEO, PPC advertising, paid social media and organic social media marketing.
Search Engine Optimization
We prioritized optimizing keywords and building educational content to enhance the client’s brand authority. These efforts grew Berryman Products’ ranking profile and organic traffic significantly.
PPC Advertising
Thrive’s paid advertising team implemented New Performance Max campaigns that drove higher clicks and conversions.
Organic Social Media Marketing
We fine-tuned our content strategies and tweaked posting schedules for optimal engagement. To keep the audience hooked, we rolled out creative competitions and interactive content that effectively resonated with them.
Paid Social Media
We leveraged the client’s existing media assets and tested various ads, including new campaign types, audience targeting and graphics, to increase reach and engagement across Meta and Instagram.
For content, we tested branded videos, static images featuring specific products and more. Due to the client’s flexibility, we have endless opportunities to keep the campaigns fresh. To support organic social media marketing efforts, we consistently rotated the posts to boost, increasing engagement and exposure on social media.
The Thrive team also kept up with the latest trends and features on Meta. This included testing driving traffic to the Instagram page and broad targeting. We continue to utilize quarterly business reviews (QBRs) to analyze and plan for the upcoming months.
As Berryman Products continues to innovate and expand its product line, Thrive remains committed to driving its digital success and supporting its growth.
