SEO Buyers' Guide: Learn Why This is the Best Way to Grow Your Business Read More...

  • Home
  • Services
    • Digital Marketing
      • Search Engine Optimization (SEO)
      • Local SEO
      • Technical SEO
      • Digital Marketing Strategy
      • Pay Per Click (PPC) Marketing
      • Link Building Services
      • HARO Link Building
      • Google Analytics Service
      • Conversion Rate Optimization Services
      • White Label Services
      • Franchise SEO
      • Search Engine Marketing (SEM)
    • Web Design
      • Custom Website Design
      • WordPress Website Design
      • eCommerce Web Design
      • ADA Compliance Services
      • Video Production
      • Video Testimonial Services
      • Product Photography Services
      • Drone Video and Photography Services
      • Email Marketing Services
      • SMS Marketing Services
      • Website Hosting
      • SEO Content Writing Services
    • Social Media Marketing
      • Social Media Management
      • Social Media Advertising
      • Social Media Brand Management
      • Reputation Management
        • Reputation Management Software
        • Online Reputation Repair
        • Franchise Reputation Management
        • Social Media Reputation Management
    • eCommerce Marketing
      • eCommerce Optimization
      • eCommerce SEO
      • eCommerce PPC
      • Shopify Web Design
      • Shopify SEO
      • Walmart Marketplace
      • Target Plus Marketplace
      • Amazon Marketing
        • Amazon SEO
        • Amazon Advertising/PPC
        • Amazon Storefront & Branding
        • Amazon Seller Consulting
        • Amazon Posts Management
        • Amazon DSP Advertising Management
  • Work
    • Case Studies
    • Web Designs
    • Logo Designs
    • Video
  • About
    • Who We Are
    • Why Choose Us?
    • Awards & Recognition
    • Thrive Gives Back
    • SEO Code of Ethics
    • Client Testimonials
    • Industries We Serve
    • Media & Press Information
    • Thrive Camp Awards
  • Learn
    • Blog
    • Thrive Growth Formula
    • Franchise Marketing Guide
    • SEO Buyers’ Guide
    • Google Page Experience Guide
  • Careers
  • Contact
866-908-4748

GET PROPOSAL

Case Study Facebook Remarketing Ad Boosts Engagement and Social Referral Traffic
Case Study: Facebook Remarketing Ad Boosts Engagement and Social Referral Traffic

Sep 04, 2015 by Thrive | Leave a Comment

JOIN OVER 3,000

Subscribers who get fresh content to help their business weekly.

  • This field is for validation purposes and should be left unchanged.

Search

Categories

Ever wish you could ask whoever visited your website to like your business’ Facebook page? Well, the good folks at Facebook released a game-changing Facebook remarketing pixel that allows clients to target their ads specifically to people who have visited their website.

Although our current Facebook ad was already increasing audience, engagement, and reach for a lawyer-client of ours, we wanted to see how far this Facebook remarketing pixel could boost these metrics momentum. After reviewing the ads initial targeting, we made these tweaks:

  1. We carefully installed the Facebook tracking pixel script into the client’s website.
  2. While waiting on the pixel to create an audience to target, we untargeted vague audience criteria like “interests” and “behaviors”.
  3. We also created a “Lookalike Audience” to target the ad to people who were similar to the client’s current fans.
  4. Once our tracking pixel audience was ready, we set the ad to target the pixel audience and lookalike audiences in key areas.

When we made these adjustments in March, our client had a 3-month streak of the highest spikes of Facebook engagement all year! And our client’s referral traffic from their Facebook to their website increased by 132% from March-April!

Facebook-Engagement

Social-referral-traffic

Interested in your business becoming a successful social media experiment gone right? Click here to reach out to us or call (817)-642-9686.

Share
Tweet
Pin
Share

Filed Under: Social Media Tagged With: Facebook Marketing, Case Study, social media agencies

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Avatar photo

About Thrive

Thrive is comprised of an energetic team of Web professionals, with skills ranging from Web Design, to Online Marketing, to Content Writing, and covering a wide range of categories in between!

  • More Posts (105)

More Related Posts

  • Everything You Need to Know About TikTok Shop Everything You Need To Know About TikTok Shop The debut of TikTok Shop reinforced the fusion of entertainment and commerce, much like Instagram Shopping. Previously made available in the U.K. and select countries in Southeast ...
  • Podcast Statistics You Should Know in 2023.ai_1280x720 Podcast Statistics You Should Know in 2023 The popularity of business podcast has exploded in recent years, with more and more industry players adopting podcast marketing to attract more followers, build a deeper connection...
  • Social Media Best Practices 5 trusted social media best practices After they’ve made the jump into social media, many businesses start looking for ways to improve the experience, for themselves as managers, and for their followers as an audienc...

Thrive Internet Marketing Agency is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with Thrive.

CALL 866.908.4748

Contact UsThrive Gives Back

growing businesses since 2005

Made with in 25 cities around the world

  • ARLINGTON
  • ATLANTA
  • AUSTIN
  • BALTIMORE
  • CHICAGO
  • CLEVELAND
  • DALLAS
  • DENVER
  • HOUSTON
  • JACKSONVILLE
  • KANSAS CITY
  • LAS VEGAS
  • LOS ANGELES
  • LOUISVILLE
  • NEW YORK CITY
  • MIAMI
  • MINNEAPOLIS
  • PHOENIX
  • NEW ORLEANS
  • ORLANDO
  • PHILADELPHIA
  • PORTLAND
  • SAN ANTONIO
  • SAN DIEGO
  • SEATTLE

© 2023 - Thrive Internet Marketing Agency / Locations / Write For Us / Refer Thrive / Terms / Privacy Policy / Scam Alert / Sitemap