You’ve might have heard a success story or two of a website design and SEO company building long lasting customer relationships and effectively increasing profits. That buzzword “content marketing” makes websites so appealing as a platform for reaching a target market. Many small business owners believe that starting a blog themselves, throwing some content on the web, and hoping it will stick creates a pool of leads. Hiring a website design and SEO company to set up your website clears the path for your target audience to find you amongst complicated search engine algorithms. Let’s take a look at 5 reasons why…
1. A website SEO and design company gives you an edge in a highly competitive space.
It would be hard to find a sport more competitive than the Internet. This storage of dense content makes Do-It-Yourselfers disadvantaged against professionals SEO savvy businesses. Only search engine optimized websites can hope to get to a consistent 2.9% conversion rate to meet sales goals. A SEO and web design company provides an edge in that competitive space with test-proof methods, industry niche trends, and industry analysis.
2. Website design and SEO development requires time.
Anyone can slap up a free website and call it a day. But is that website getting eyes on it? Hours spent researching, reading, and writing to create content will be wasted without any eyes to read it. Since most people find information using search engines, SEO is the tried and true method for brand exposure. A search engine relies on algorithms that “decide” what content is relevant based on shifting factors. These factors can make background processes that index and identify quality content for search engines time consuming. A company that hires a website design seo company cuts down the turn around time to receive on this investment.
3. Content marketing attracts relevant traffic.
How many times have you looked to the internet about a good or service before purchasing? Oh, wait- you’re doing that right now. Right now you’re looking for quality information that will help you make a good decision for your business. Your customers do that as well. 61% percent of consumers are more likely to buy from a company with custom content according to The Content Council. SEO companies cater to your target audience’s knowledge needs to instill trust and encourage visitors to do business with you.
4. Quality website SEO fuels social media.
Word of mouth has always been one of the best forms for advertising. People are far more likely to listen to their friend or relative who had a good experience with a company. Social media expands that principle like never before by allowing quality content to be shared on social media. If I’m in the market for a used car, I may not be interested in that ad for an ’09 Toyota, but I am most definitely interested in “5 Tips For Finding A Great Used Car”. A lot more people are going to be interested in an article over the advertisement. Helpful content like this allows a business who creates 15 blog posts per month average 1,200 new leads in a month according to Hubspot.
5. Quality internet marketing is a long-term advertising investment.
The great thing about quality internet marketing and website development is that it is an investment that does not disappear. A commercial may run a handful of times and have a window of effectiveness for the duration of that ad campaign. A developed website or social media presence can provide a web presence for years. This is one of the reasons why content marketing produces 3 times more leads per dollar according to Kapost.
Businesses of all industries compete hard for relevant traffic on the internet. And with more industries getting into the website game its only going to get more competitive. Internet marketing and SEO are complicated disciplines that require knowledge to stay competitive. Give us a call at 817-642-9686 or contact us to discuss your website design and SEO project.