With more than 347 million users, LinkedIn’s business niche makes its social media engagement the most profitable for businesses. Companies that know how to use LinkedIn to its full potential are companies that get results. LinkedIn is still severely underutilized among companies, leaving plenty of room for newcomers to build solid foundations without being overshadowed. Here are 10 LinkedIn facts that are driving more businesses to invest in LinkedIn:
Company Page Updates See An Average Social Media Engagement Rate of 0.054 Percent
LinkedIn Generates Social Media’s Highest Lead Conversion Rate
An intriguing study conducted by HubSpot took a look at the lead conversion rates of some of the most popular social networking platforms in the world, including LinkedIn, Facebook, and Twitter. The results of the study showed that the 5,000 plus businesses surveyed reported significantly higher visitor-to-lead conversion rates on LinkedIn than on either Facebook or Twitter.
Linked Posts Get Higher Social Media Engagement
Even though LinkedIn’s engagement rate is lower than Facebook’s and Twitter’s rates, companies on LinkedIn still have ways of engaging followers. A study concluded that updates including links got up to 45 percent higher follower engagement than the posted updates without any links.
“Top Content” Numbered Lists Get’s More Shared Social Media Engagement
Lists tend to be easy to read and digest, making them attractive to users. One LinkedIn study concluded that updates that used the word “top” followed by numbers such as 3, 5, 10, 25, 30, 50, or 100 were amplified by almost 40 percent more than updates that did not include numbered lists.
Only 57 Percent of Companies Are Using Pages
In 2014, LinkedIn reported that company page usage did increase to 57 percent from 24 percent, but that’s still not a significant percentage. Google tends to show LinkedIn pages among the top results when someone performs a search, offering a big boost to companies with LinkedIn pages. Best of all, less search engine optimization is needed to get to the top of the search results.
Questions Get Double The Comment For Social Media Engagement
Users love sharing opinions and information, a fact that a company can use to its advantage. A study concluded that updates containing questions received an average of nearly 50 percent more comments from engaged users.
Users Are Spending More Time On LinkedIn
Because of its professional nature and mature user base, LinkedIn sees an average of 17 minutes of activity per user. In 2014, more than 50 percent of users spent an average of more than two hours per week on LinkedIn. That figure was up roughly 10 percent from 2013, and it’s still growing.
Images Get 98 Percent More Comments
Like asking questions, posting images is another way to drive up engagement rate. Visual media immediately draws users eyes to them. A study found that posting images resulted in a whopping 98 percent higher comment rate.
Recent Graduates Are LinkedIn’s Fastest-Growing Demographic
LinkedIn earns more than two new members per second, and its fastest-growing demographic is by far recent college graduates and other students. More than 39 million of LinkedIn’s users are in college or recently graduated. This demographic loves eye-catching visual media and companies with a relevant edge.
Groups Could Be Decreasing In Popularity
Groups are not as popular as they used to be. In 2013, 60 percent of LinkedIn users stated that groups were among their favorite features. However, in 2014, only 42 percent of users stated they found it helpful to post or participate in group discussions. While a number of users still enjoy groups their popularity may still be on the decline.
LinkedIn is the go-to social media website for companies for good reason. With a vast user base across over 200 countries and territories, a professional vibe, and a flourishing community, LinkedIn could be just what your company needs to thrive. With these facts at your disposal, you’ll have the perfect mindset to use LinkedIn to its full potential. Click here or call (817) 642-9686 to start building your presence on LinkedIn.