Any home improvement business owner knows that the industry faces many challenges, the two most significant being limited resource capacity and minimal digital marketing know-how. You may be having trouble finding reliable staff capable of performing tasks like creating and sending quotations, invoicing, report generation and online marketing – or you may simply not currently have the budget available to employ them.
But opportunities abound for home improvement businesses that are able to make themselves known online. According to the Better Business Bureau (BBB), this is a growing industry with a 1.9 percent projected annual growth rate for the next 15 years.
A key ingredient to success is providing top-notch services and materials to your clients and improving brand loyalty. However, if your team is stuck figuring out how to market your business online, you have less time to spend providing and perfecting your quality service.
Home improvement marketing is a powerful solution to boost and automate parts of your marketing and sales process. For one, building an optimized and conversion-focused website will generate more leads for your business, while home improvement PPC or pay-per-click uses precision targeting to reach ideal customers according to key metrics such as location, homeowner status, interests, age and household income.
There are many benefits to online marketing, but you will need the help of a seasoned digital marketing agency to reap them.
Thrive Internet Marketing Agency is a reputable digital marketing agency for home improvements with over 16 years in the business. We have created customized digital marketing solutions for thousands of companies, from single-location brick-and-mortar businesses to large enterprises. Let us handle the technical side of digital marketing so you can focus on providing quality service.
Schedule a call with us today to find out how we can work together.
Home Improvement Digital Marketing Services
Maximize Lead Generation Efforts and Boost Monthly Sales
With industry experience spanning 16 years, Thrive Internet Marketing Agency is your go-to home improvement digital marketing partner. We’re an extension of your team, working with you towards limitless growth for your business through the following tailored services:
Thrive’s SEO team formulates a custom strategy to boost your home improvement digital marketing efforts. We perform extensive keyword research specific to your niche and implement on-site and off-site optimization best practices. The results of our home improvement SEO strategy are the improved ranking of your website and a boost to your site traffic.
Part of our home improvement marketing plan is to optimize your current website or build your official site if you don’t have one yet. We perform site navigation improvements, visual clutter removal, backend optimization, form field simplification and more. This gives you a fully optimized, high-functioning website that consumers will love to use and revisit.
Our home improvement social media experts will help you create viral content and improve customer engagement. We schedule, develop and launch different types of content for your social media channels. Our goal is to create a tribe of followers online that support and advocate for your brand.
Home improvement PPC is one of the most powerful tools to improve your sales. We formulate niche-specific ad campaigns to produce targeted traffic for your home improvement digital marketing process. This grows your sales qualified leads (SQLs), resulting in a boost in monthly sales.
The home improvement industry is a service industry, which means it leans heavily on the power of word-of-mouth marketing. Your online reputation plays a huge role when using this type of marketing strategy. We provide review management services as part of an overall home improvement SEO strategy package. The goal is to boost your brand image and build a positive digital presence across all channels.
Content writing is an integral part of home improvement marketing; there is great value in giving free and helpful information to current and potential customers. Our content specialists showcase your expertise with relevant, usable copy that establishes your thought leadership among your target audience. By building your online authority, you convert potential clients through compelling blogs, guides and website content.
Producing high-quality and valuable video content is critical for a home improvement digital marketing strategy. Remember that 69 percent of consumers prefer video content when learning about products and services they’re interested in. We tap into that market by producing unique, informative and promotional video content.
When you implement home improvement PPC campaigns, you also have the opportunity to build an email list of loyal customers. The same is true for creating successful home improvement social media campaigns. Thrive’s email marketing experts build a growing email list to strengthen your brand following and supercharge your online advertising efforts.
Don’t waste your money on home improvement SEO campaigns that don’t convert your audience into paying customers. At Thrive, our team’s focus is to grow your audience share and convert them into actual clients. All our home improvement digital marketing efforts, from SEO to PPC, are geared towards boosting lead generation and improving your bottom line.
Proven Home Improvement Digital Marketing Results
This multiple-location property restoration firm offers restoration services across 180 locations. They reached out to Thrive to increase the number of phone calls and monthly leads. Our experts took over the PPC campaign and boosted the conversion rate to +13.48 percent and generated 497 leads per location.
This newly acquired restoration and reconstruction firm needed to improve its local ranking and brand awareness. Thrive performed local SEO improving the company’s Google Business Ranking, raising organic revenue by +93.33 percent. The client’s paid social campaigns gained +46.87 percent referral traffic on Facebook and +15,847 clicks on LinkedIn.
New Website Users
The company needed to boost its website traffic and gain more leads for its three primary service areas. Thrive’s specialists formulated a custom local SEO strategy, which landed the company in the Top 7 spot in organic search results and Top 3 in maps. The strategy also gained an average of 24.6 monthly leads outperforming their previous year’s results.
Why Choose Thrive As Your Home Improvement Digital Marketing Company
Build a Strong Online Presence and Expand Your Market Share
Thrive is a full-service digital marketing firm known for excellence in the industry. We have been helping businesses of all sizes grow since 2005. Apart from home improvement PPC, we develop custom strategies for each client specific to their unique needs.
Some shops have little to no home improvement social media presence. In such cases, we develop and grow your online following. In addition, we perform extensive site audits to make sure your online HQ is optimized for search engines and human users. In short, we determine what you already have going for you and fill in the gaps in your online marketing strategy. This approach allows you to get ahead of the competition.
Call today and get the following perks from our team:
Digital Marketing Experts
You leverage our years of experience and expertise in the digital marketing industry. We furnish you with home improvement SEO tools, strategies and techniques that have proven effective despite the many changes in technology. When you work with Thrive, you collaborate with the best-qualified people in the digital marketing industry.
Search engines and social media rules change every time, and technology is continuously evolving and improving for the better. Thrive has navigated all of the updates and developments, and we have delivered solid results to all our clients despite the challenges. We offer innovative home improvement marketing solutions, so you navigate the ever-changing tides of the world of online marketing and come out on top.
Training and Support
Our team provides 24/7 customer support aside from our regular progress report meetings and other consultations. If you have any questions about home improvement social media or any of the strategies that we implement, our team can assist you at any time. We also equip you with self-help tools, forums, seminars and training courses.
Putting Clients First
At Thrive, we believe in putting every client first above everything else we do. Our team will make every effort to understand your home improvement business, your unique value proposition and your brand voice. We also take the time to help you formulate the best digital marketing goals, so you get the most out of your marketing budget.
Commitment to Transparency
We take transparency and accountability seriously. We guarantee that you won’t receive any hidden charges or surprise fees when we send you the bill. You will know exactly what your budget was used for and how it has benefitted your business as we provide you with detailed and timely reports.