Two decades ago, people would need to drive over to their local travel agency to plan and book a trip. Today, thanks to technology, your existing customers and prospects can start planning their next travel journey online.
Statistics show that more than 74 percent of leisure and travel planning is conducted on the internet. This means you need to level up your tourism digital marketing efforts to get your travel and tourism agency front and center. These efforts must include a robust paid media campaign so your brand, your deals and contacts details are easily found by your prospective customers, right when they need your assistance!
A study by Ipsos MediaCT revealed that approximately 57 percent of leisure travelers and 64 percent of business travelers begin their travel booking with an online search. With millions of travel offerings out there, it’s a challenge to zoom past the competition and attract quality leads. The good news is that you don’t need to have your search engine optimization (SEO) efforts be in vain.
By implementing a data-driven tourism pay-per-click (PPC) marketing strategy, you can ensure your latest deals and offers reach your target clients. More importantly, tourism PPC can help you attract the changing market demographics without spending too much.
Thrive Internet Marketing Agency is here to help you overcome your travel and tourism marketing challenges. We provide tourism PPC services centered on creating your unique brand voice and increasing your profits while enhancing your customer experience.
Contact our tourism PPC company today and, together, let us create amazing travel experiences for your clients and prospects.
Tourism PPC Services
Increase Your Brand Recognition and Attract More Leads
KEYWORD RESEARCH & STRATEGY
We expand your keyword list and target high-performing search terms with less competition. Our tourism PPC experts perform competitor benchmarking, group your keywords into ad groups and leverage negative keywords. We also invest in the latest keyword research tools to gather a variety of keyword ideas that match your prospects’ search intent.
LANDING PAGE CONVERSION
Convert page visitors into leads with Thrive’s PPC services. Our PPC specialists collaborate with our content writers and web designers to create high-converting landing pages. We optimize critical elements, such as the headline, description and supporting images, simplify your form fields and keep your landing page device-responsive.
Expand your market reach and take advantage of PPC’s flexible budgeting options. We enable conversion tracking, leverage ad extensions and location tracking, employ remarketing and perform ads A/B split testing. These practices allow us to develop data-informed strategies that drive more engagement.
Statistics show that search ads increase brand awareness by 80 percent. Enhance your targeting and yield instant results with Thrive’s paid advertising solutions. We build your ad keyword list, evaluate your ad performance and optimize your ad strategies based on analytics.
Connect your travel and tourism business with all relevant audiences and increase your profit potential. We highlight your unique selling points (USPs), include robust calls-to-action (CTAs), utilize ad extensions and show off your review extensions. Our team considers your profit margin and conversion rate when setting your bids to ensure you get the most value from your investment.
ADS A/B SPLIT TESTING
We test multiple variations of your ad designs and target audiences to determine the ad copy that generates the most clicks and conversions. Based on the split test results, we adjust your tourism PPC strategy and optimize your ad campaign structure. We pay attention to the data that we collect to get accurate results and increase your impressions.
Position your ad campaigns in front of a larger audience with social media advertising. Our PPC experts determine the best platforms to launch your ads and structure your campaigns around your business objectives. We amplify your reach by creating engaging ad copies and using sleek, professional ad images.
GOOGLE/BING ADS MANAGEMENT
We launch Google and Bing ad campaigns to drive additional leads and revenue to your travel and tourism website. Our PPC specialists analyze your search volume and cost-per-click (CPC), set your ad budget and optimize your location targeting. We also take advantage of Google and Bing Ads Keyword Planner to determine the right keywords.
Why Choose Thrive As Your Tourism PPC Company
Broaden Your Market Reach and Stay Top of Mind With Clients
Travel and tourism marketing goes beyond creating a website. You need to connect with the right people, implement targeted tourism social media marketing strategies and level up your tourism PPC tactics to broaden your digital footprint.
Competing in a rapidly shifting and ever-demanding marketplace is challenging, but you don’t have to deal with this alone. Our tourism PPC company works hard to improve your brand awareness and build audience trust. Partner with our PPC agency and gain the following benefits:
Holistic Marketing Approach
Integrating tourism PPC services with web solutions is beyond critical in the travel and tourism industry. At Thrive, we provide full-service digital marketing services, including tourism web design, SEO and eCommerce marketing. These internet marketing solutions are designed to aid your tourism PPC efforts and improve your page visitors’ quality.
Tourism PPC Expertise
Our tourism PPC company takes pride in having a team of experienced and versatile tourism PPC experts. We stay abreast of the latest travel and tourism trends, market demands and industry news and updates. Doing so guides us in improving our tourism PPC strategies and industry expertise.
We work closely with your team from inception and campaign launch to implementation and evaluation. Our tourism PPC experts schedule monthly consultations with your project managers and provide regular email updates, so you stay current with your campaign progress. Trust us to give our 101 percent commitment to your online success.
Analytics and Reports
Our digital marketing agency uses analytics to identify your marketing strengths and weaknesses. We keep track of your campaign metrics, such as session durations, click-through rates (CTRs) and bounce rates. We process this data and present the results on a comprehensive performance report.
Google-certified PPC Specialists
Thrive’s tourism PPC experts earned the Google Ads certification, demonstrating our expertise in online advertising. With this accreditation, you can rest assured we’ll implement only the best practices for your tourism PPC campaign management. Explore our case studies and see the results of our PPC projects for yourself.