Project Overview
This mobile app development company builds world-class mobile applications, from mood-boosting and aesthetically appealing games to powerful audio and music editors that boast seamless user interface (UI) and user experience (UX) design.
The company partnered with Thrive Internet Marketing Agency to strengthen its web-to-app deep link acquisition strategies, drive more referral traffic to its landing pages and ramp up keyword rankings, while ensuring all practices adhere to Google Webmaster Guidelines. Within only 16 months of the partnership, Thrive has generated 407 inbound links via guest posts with 727K estimated views.
The Highlights
Thrive’s continued working relationship with the client resulted in increased referral traffic and high-quality backlinks for different mobile applications.
Our link building campaigns generated high-authority links with an average domain authority (DA) score of 46, online readership of about 21.7 million and 148 social media shares. Additionally, we were able to move the keyword rankings of each property to the top 4-7 positions on search engine results pages (SERPs), driving an average of up to 1.6 million search volume every month.
Among the biggest successes of our link building efforts is the improved campaign performance of two of the client’s most popular mobile applications.
The mobile puzzle game gained 653 referring domains and 5.5K backlinks, with 182 keywords in the top 3 organic rankings:
Thrive’s link building strategy also delivered significant results for the color by number app, generating 6.9K backlinks, 974 referring domains and a 2.5K increase in organic traffic. In addition, our ongoing campaigns helped the client position 75 keywords in the top 3 organic search rankings:
Executing the Strategy
THE CHALLENGE
The biggest challenge in fulfilling the client’s goals and demands was the content restrictions. The company established early on the significance of acquiring links that do not contradict Google Webmaster Guidelines. We’ve needed to be very thorough in creating guest posts and finding link opportunities to ensure we avoid certain statements due to legal dispositions. This means avoiding link schemes and other link building tactics that center on building “unnatural links” and are considered violations of the Google guidelines.
THE SOLUTION
Our link-building specialists performed keyword analysis and ranking reviews to determine opportunities to acquire high-performing, quality link placements on a budget. Since the client already had an established keyword strategy, our main focus has been to ensure our guest posting strategy aligns with its business goals.
We developed articles around product reviews, listicles and high-authority content pieces to place target keywords and links naturally on websites with a large number of organic visitors. We also worked closely with the client’s legal department to provide them with content for approval before publication. After collaborating closely with the company’s legal team, we consistently hit 100 percent client approval.
Thrive’s ongoing link acquisition strategies center on targeting top-tier keyword placements in organic search results to continuously boost the rankings of different mobile applications.