In 2017, the orthopedic industry in the U.S. generated $36 billion in revenue. According to recent forecasts, it is expected to exceed the $64 billion mark by the end of 2024. One of the main reasons for this rapid growth is the increasing demand for orthopedic implants for people suffering from sports injuries.
While the orthopedic market size is getting bigger every year, business owners and industry operators still need to be consistent with their marketing strategies. As with any successful industry, the orthopedic profession is not without its challenges.
Common hurdles orthopedic surgeons need to face in their practices include:
• Changing patient demands
• Workforce issues
• Limited face-time with patients
• Competition
• Client retention
• Lack of marketing data
As of January 2020, there were close to 36,000 orthopedic surgeons in the country, with the number of orthopedic manufacturers also steadily growing. In such a fiercely competitive industry, it requires serious marketing savvy to stand out.
A great way to grow your business is through digital marketing platforms. You’ve probably heard about search engine optimization (SEO) and social media marketing, but here’s another effective way to promote your products or services: data-driven pay-per-click marketing.
How Our Orthopedic Pay-Per-Click Agency Can Help Your Business
Thrive is a full-service orthopedic pay-per-click agency. Our PPC marketing campaigns have provided incredible results for several orthopedic practitioners. Here’s what our orthopedic PPC services can do for you:
• Drive more traffic to your website
• Boost your leads and conversions
• Generate accurate marketing data
• Spread brand awareness
• Increase your service line revenue
We’re familiar with your industry, and we know how to achieve your desired results. Previously, we’ve partnered with a multiple-location orthopedic practice group, increasing their monthly leads by 557 percent, monthly traffic by 52% and new website users by 61.4%. Let’s see what we can do for you.
Orthopedic PPC Services
Build Your Brand With Lucrative Paid Ads
With more than 15 years of digital marketing experience, Thrive has established itself as a top-performing PPC agency for orthopedics providing comprehensive pay-per-click management solutions. Our certified team of orthopedic PPC experts are well-versed in developing and implementing results-driven pay-per-click marketing campaigns. Here’s what our orthopedic PPC services can do for you:
KEYWORD RESEARCH & STRATEGY
Keyword research is an integral part of our pay-per-click management package. Before we run your campaign, we gather as much industry and competitor information as we can. Our orthopedic PPC experts employ a strategy that selects high-performing keywords carefully and bids on them competitively.
LANDING PAGE CONVERSION
Landing pages reinforce the message you made in your ad. That’s why you need to optimize them to prevent bounce rates and promote conversions instead. Let Thrive handle your PPC campaigns from start to finish, and we’ll ensure your landing pages achieve their purpose.
Allow our orthopedic PPC experts to put together an effective campaign or refine an existing one for your practice. Expand your reach through ads that deliver a clear message and draw attention to the benefits of orthopedic surgery. Our pay-per-click management services ensure you’re reaching new people in the shortest amount of time.
PAID ADVERTISING
Our orthopedic PPC experts prepare and execute data-driven paid search and social campaigns designed to meet your objectives. We tailor them to your goal, whether it’s generating more buzz online or booking more clients. Best of all, we position them on the most appropriate platforms for your brand.
Taking your business to eCommerce platforms like Amazon or Walmart Marketplace gives you additional revenue streams. Yet, you still need to employ innovative tactics to ensure you outpace the competition on your way to the bestseller list. Give our eCommerce PPC campaigns a chance, which includes storefront branding and page and product optimization.
ADS SPLIT TESTING
Split testing is an essential component of our orthopedic PPC services. This process points to us the ad elements that need fine-tuning. While there’s still time, we deploy the best version of your ad and maximize your return on investment (ROI).
Nextdoor is the app to be if you want to attract more clients in your local community. Our pay-per-click marketing specialists know their way around Nextdoor’s unique platform and key metrics. For starters, we create hyperlocal campaigns that make your name increasingly recognizable in the neighborhood.
Advertising on social media may seem intimidating for professional practitioners. But with the right orthopedic PPC company, you can execute paid campaigns that bring in quick results. At Thrive, we specialize in this form of advertising, integrating it into your marketing mix or launching it as a standalone effort.
GOOGLE/BING ADS MANAGEMENT
When it comes to Google and Bing advertisements, we have experts who are certified by these largest advertising networks. You won’t have to worry about losing your investment to campaigns that don’t drive anticipated results. Instead, our orthopedic PPC company enhances your online marketing efforts by putting you front and center in search results.
Proven Orthopedic PPC Results
+557%
Monthly Leads+61.4%
New Website UsersThrive launched a pay-per-click (PPC) campaign to acquire more leads for this medical practice group. For maximum impact, we integrated this service with organic search. Our content development strategy played a critical role in these campaigns and helped the client rank for location-based keywords, including “joint treatment” and “back pain” and other related services. Over time, the PPC strategy garnered nearly 1,300 clicks, 2,326 conversions and 3,829 phone calls from the Google Ads channel.
Why Choose Thrive As Your
Orthopedic PPC Company
Expand Brand Awareness That Boosts Sales Through Strategic Online Advertising
Thrive is a trusted orthopedic PPC company. For more than a decade-and-a-half, we’ve been accelerating our clients' brand growth through innovative pay-per-click marketing and advertising solutions. We combine industry expertise with data-driven decision-making, bringing excellent results for many businesses.
Here’s why you should consider choosing Thrive as your partner in digital marketing:
Clients Are Seen And Heard
Once you got a taste of Thrive's client experience, you wouldn't want to go back. That's because we ensure you are seen and heard even before we ink the client-agency deal. To begin, you're assigned an account manager who will help you navigate the digital marketing landscape with success.
Campaigns Are Customized
Motivated by your success, we craft unique strategies based on our understanding of your problem. Our PPC campaigns are designed to deliver your desired results. We also see to it that they’re aligned with your budget and requirements without skimping on the best resources.
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Transparency Rules Our Reporting
Throughout the duration of your PPC campaigns, you’ll want to know if they’re in good hands. Rest assured you’ll be the first to know whether or not something is working. You can reach your PPC data in real-time through our online client portal and up-to-date reports through our monthly executive summaries.
Honesty Drives Our Decisions
Data helps us make sense of your digital marketing status. Because numbers don’t lie, we rely on them to refine your PPC ad strategy. Trust Thrive to choose the best course of action on your behalf while we strive to deliver your expected results.
Teamwork Makes Us Strong
At Thrive, we believe in working collaboratively. Different departments are in sync when it comes to driving exceptional results for our clients. This culture is maintained from top to bottom, empowering each team member to give their best.