Customer acquisition is vital for any organization looking to generate revenue. After all, a business is nothing without its customers. But did you know that it’s better for your business long-term if ...
Customer Retention Statistics You Should Know in 2021
10 Reasons Why this FREE WordPress Plugin is a Must-Have Google Tool
It’s hard to imagine building a successful website without using data from Google Analytics or Search Console, but when it comes to managing a site on WordPress, accessing these services can be pretty ...
GDPR: What is it and how does it affect my website?
As you may have heard, the EU has a new regulation that will be changing how websites handle their users' privacy -- this new regulation is being referred to as the General Data Protection Regulation ...
Google Analytics Campaigns: What they are & when to use them
Google Analytics can help you by collecting meaningful data in so many ways. Once you have the basics down, it's time to start using more features. Campaigns are a great place to start! On a basic ...
Ranking Your PPC Ad Strategy
During a recent Google AdWords Academy on Air webinar there was a focus on creating an ad strategy for your different PPC ad groups within your campaign. It is important to understand that each ad ...
Understanding Google Analytics: Dimensions, Metrics, Hits and Sessions.
Today, we’re going to talk about Google Analytics metrics, dimensions, hits and sessions. We're helping you break down the topic to understand it better. This, in turn, can help you make better use ...
5 Social Media Statistics for Your 2017 Strategy
Social media trends are constantly evolving. What worked last month might be completely outdated today, so it’s critical to have a social media strategy that is fluid and responsive to user ...
A Guide To Choosing The Right KPIs For Your Business
Most marketers have heard the saying, “what can be measured, can be improved." Nowhere is this truer than in online marketing. Unfortunately, companies that haven’t developed a reliable set of key ...
How SEO Companies Use Google Analytics For Insights
Your small business SEO strategy is conceptualized from many different components. One of those components that a search engine optimization company uses to implement your strategy is the Google ...