An established provider of tethered photography solutions for photographers and filmmakers needed help reaching younger audiences. Its goal was to engage individuals aged 25 and above who worked in the creative industry and, most importantly, increase its website purchases and ROAS.

Thrive Internet Marketing Agency took over the company’s paid social efforts in August 2022 and refined its executions through interest targeting. Within the first month, Thrive generated 356 purchases and a click-through rate of 1.4%.

The long-term goal is to hit a lofty ROAS of 10. Since teaming up with Thrive, the client has achieved a website purchase ROAS of 9.55, showing a 235% growth, and is poised to maintain an increasing ROAS month on month.