Thrive Services Used
Paid Social Media
Advertising
Pay-Per-Click (PPC)
Advertising
Project Overview
A STEM education provider offering online tech camps for kids aged 8-14 needed help in increasing sales before courses began in June. The client’s goal was to gain a return on ad spend (ROAS) of at least 1-2X.
Thrive Internet Marketing Agency took over the client’s paid advertising campaign and launched web traffic and conversions campaigns shortly after. Within only two weeks of launching the Conversions campaign, we delivered a 3.69 ROAS.
Building on this momentum, our continued advertising efforts exceeded the client’s expectations, driving a 5.09 ROAS and ultimately achieving a 6.48 ROAS.
The Results
+84
Purchases
+5.54X
Conversions ROAS
+$19K
Purchase Conversion Value
+150%
Conversion Rate
With a very short window to drive purchases before the courses commence, Thrive focused on middle-of-the-funnel (MOF) to drive new users to the site and the bottom-of-the-funnel (BOF) to retarget website users, page engagers and customers from previous years.
This strategy enabled us to achieve and exceed the client’s goals:
- Clicks: +3,190
- Overall Return on Ad Spend (ROAS): 3.7X
- Impressions: +149%
- Total Clicks: +50%
- Website Purchase ROAS: +170%
- Website Purchase Value: +488%
- Website Purchases: +200%
- Landing Page Views: +71%
Thrive’s paid advertising campaigns also generated a 1% increase in click-through rates (CTRs), which is 56% higher than the average CTR of 0.73% for the education industry.
The Execution
Our paid advertising team ran strategic audits and competitive analyses to determine opportunities for conversion and overcome the client’s paid social ROAS struggle.
We focused on:
- Setting up conversion events and Adobe Experience Manager (AEM)
- Retargeting and lookalike audiences for the conversions campaign
- Driving cold audiences in the web traffic campaign
- Monitoring ad engagements and performing optimizations as necessary
- Audience refreshes
- Conversion tracking