Thrive Services Used
This network cabling system distributor partnered with Thrive Internet Marketing Agency to build brand awareness and increase engagement. The client approached Thrive with limited knowledge about the potential of social media marketing and faced challenges with an inconvenient website checkout process that negatively impacted its lead conversion rates.
Our combined social media marketing and paid advertising efforts led to increased brand awareness and higher lead conversion rates.
Since the digital marketing campaign rolled out, we have seen higher organic engagement than industry averages. We generated more than 243K video views, 9.1K LinkedIn impressions and 138 ad conversions.
LinkedIn Unique Impressions
Competitor analysis revealed that among its competitors, the client was the least active brand with the smallest audience base and lowest engagement on social media.
Increased posting consistency, improved messaging and engagement initiatives helped drive greater reach and community interaction for the client.
Thrive developed a data-driven social media marketing strategy focused on content, audience growth and engagement to help the client catch up with its competitors and surpass them in terms of social media presence and impact.
Our organic social media strategy involved:
- Optimizing social media profiles
- Developing brand presence
- Building a social media following
- Consistent post frequency
- Creating a consistent brand look across channels
- Ensuring Google Analytics is set up to track organic social performance and progress toward the client’s goals
- Ensuring the client’s website has working links to all social platforms and vice versa
- Creating content themes that target different audiences for all channels
- Leveraging social media features such as Instagram stories, highlights, guides and reels that are designed to increase engagement
- Providing valuable content that will spark current and potential followers’ interests and increase engagement
- Creating more short video content
Based on the strategic audit, we run several ad campaigns to increase conversion rates and goal completions across channels.
- Ad Group 1: Patchbox
- Ad Group 2: Cable Management Solutions
- Ad Group 3: Network Cable Management
- Ad Group 4: Server Cable Management
- Display Remarketing
- Search Remarketing
Our next steps focus on using more videos/GIFs and creating more engaging captions.