Thrive Services Used
Project Overview
A leading manufacturer and seller of instant ginger drinks promising to deliver the health benefits of fresh ginger with the convenience of an instant beverage entrusted its organic and paid social media campaigns to Thrive Internet Marketing Agency.
Before Thrive, the company worked with a social media agency that needed more transparency, communication and clear reporting of results. Consequently, the client didn’t know what to expect from the campaign, what was working and where its marketing spend went.
The company partnered with Thrive to gain better insights into its campaign progress and drive improved brand awareness and purchase intent for its products – and we delivered. Our combined paid and organic social media efforts resulted in over 17M Facebook impressions, a 44% Instagram engagement rate and more than 14.5M paid impressions.
The Results
+17M
Facebook Impressions
+44%
Instagram Engagement Rate
+47K
Landing Page Views
+14.5M
Paid Impressions
Our social media team produced a variety of content, such as review posts, store highlights and seasonal-themed posts, to increase the client’s brand awareness and engagement. We also explored different social media advertising opportunities, including new creatives, audiences and platforms, to hit a broad variety of top and middle-of-the-funnel goals.
Thrive’s paid and organic social media efforts generated outstanding results for the client:
The Execution
Initially, the client wasn’t sure what they were looking for and needed our guidance. Our social media team worked through various campaigns and strategized as necessary to accommodate the client’s goals. These involved store location campaigns, video view campaigns and engagement campaigns with diverse evergreen content.
We also continue to support the client’s new product launch by posting recipes that educate consumers on how to use the product beyond an instant beverage.
Thrive works closely with the client, providing regular updates, comprehensive monthly campaign reports and mid-month touchpoints to keep them updated on metrics and help them feel confident about their campaign progress.