What is eCommerce optimization?
eCommerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers. From navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.
With conversion rate optimization being such a detailed process, it's hard to know what might need to change or be added without performing a thorough CRO audit. With over 10 years of experience in both web design and SEO, our team has the knowledge and tools to improve your website and ultimately your customer's experience.
71% of shoppers believe they will get a better deal online than in stores.
Clearly, online sales are a huge segment of product revenue, yet only 28% of small businesses in the U.S. are selling their products online, and even less are optimizing their sites to attract their target market.
Are you using eCommerce optimization to boost your online profits? Do you have a product-based business but no way for your customers to purchase online? We can help!
eCommerce optimization experts
We will create and/or optimize your website to help increase your online revenue and capture your target market’s attention.
We use effective eCommerce marketing techniques including:
- Optimization (SEO): for Google, Yahoo, and Bing, all the major search engines.
- Site layout and structure: We’ll work with you to ensure your online store is presented in a way that is clean, easy to navigate, and search engine friendly.
- Keyword research: Exhaustive keyword research can help you avoid the common pitfalls of many eCommerce sites. Choosing the right names and descriptions for your products is vital.
- Optimized content: Ensuring the content you include with your products is correctly optimized can mean being found when otherwise you might not.
- PPC management: In addition to making sure your site is optimized, we’ll also manage your Pay Per Click campaign (or create one) to ensure your most important products are highly visible in search engines.
- Compelling calls to action: Having a good call to action and compelling content can turn someone who was simply researching a product into a paying customer.
You'll see the benefits of your investment in eCommerce Optimization with our detailed monthly reporting, which includes:
- Google Analytics reports that give a full overview of your site’s activity.
- Regularly updated keyword rankings that you can check anytime you want.
- Detailed reports of the work we’re doing on your site and how we’re spending our hours.
- Monthly video summary from your dedicated eCommerce optimization specialist reviewing the month’s eCommerce activity and improvements.
- You can also contact your dedicated eCommerce specialist by email or phone with any questions or ideas you’d like to discuss.
Ready to chat about our eCommerce optimization services?
Drop us a line today for a free quote!
Why choose Thrive?
You will increase your profits when you use our eCommerce site and product optimization services – and you'll have the reports (and revenue) to prove it. Kick off your eCommerce success with a free quote.
Ready to get started?
Additional web services offered by Thrive: