OYO Hotels has transformed its online reputation across three major booking platforms since partnering with Thrive Local.
Through strategic review generation campaigns in the United States and the United Kingdom, OYO Hotels has gained thousands of 5-star reviews that reflect the true quality of its guest experience.
Google reviews increased by 81%, Expedia reviews rose by 98% and Booking.com saw an impressive 565% increase in 5-star reviews.
+565%
5-Star Booking.com Reviews
+98%
Expedia Reviews
+94%
5-Star Google Reviews
Project Overview
OYO Hotels already had a presence on major booking platforms prior to Thrive Local. However, the reviews were predominantly negative and didn’t represent the volume needed to influence prospective guests at scale.
Thrive Local launched a targeted review generation strategy using email and SMS requests sent to guests after check-out. By focusing on Google, Expedia and Booking.com (the platforms with the highest visibility and booking influence), the campaign drove measurable results across all three channels.
From the Client
“Thrive Local has helped us reduce negative reviews and add positive reviews on Google, Booking.com and Expedia. This program has been instrumental to our marketing program for several years and [has been] successful overall.”
– Marketing Manager of OYO Hotels
The Results
OYO Hotels achieved significant growth in review volume and quality across all major platforms:
| REVIEW SITE | TOTAL REVIEWS | 5-STAR REVIEWS |
|---|---|---|
| +81% | +94% | |
| Expedia | +98% | +94% |
| Booking.com | +517% | +565% |
About the Client
OYO Hotels operates a network of accommodations across the United States and the United Kingdom. With properties in major cities and travel destinations, OYO Hotels serves a diverse customer base, including business travelers, families and leisure guests.
